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Home / Analytics

Analytics

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Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.

Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn more about current demand in this month’s report, and power your dealership’s strategy with i…

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Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy

In the wake of three of the most devastating hurricanes our country has endured, the Dealer.com team wanted to take a look at the link between these events and car shopping behavior. It turns out that…

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Finding the Quality in the Quantity with Dealer.com nGauge

Learn how to use your data to focus your strategy on serious shoppers. Watch the webinar below to hear from Kevin LeSage, Senior Analytics Product Manager, about how nGauge will change your business.

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What Happens When Display Advertising Gets Even Smarter

It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display has grown even smarter. Let us explain. In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each website visit. The higher the website visit “score”,

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Mining for Quality: How to Refine Your Marketing Efforts Using Attribution

Quality over quantity. Substance over matter. However you want to think about it, it’s a concept that applies to just about every facet of our lives. Automotive retail is no exception. Car dealerships have always tried to attract quality shoppers to their showrooms, i.e. customers that are serious about purchasing a car. It’s what every

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How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers

If there’s one thing 2016 taught us, at least in terms of automotive digital shopping data, it’s that quality, not quantity, car shopper traffic is everything. We pulled data from across the Dealer.com dealer network to analyze website traffic amounts by day, month, and time of day in 2016. The results were not necessarily surprising

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3 Reasons to Drill Down into Your Web Data Using Referral Analytics

Whether you’re a seasoned dealership analytics veteran or just getting started in tracking your business’s digital performance, this article is for both of you. Think of digital traffic this way: it’s a binary stream of car shopper data that flows to your dealership. The head waters of this traffic are numerous: your dealership website, social

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