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Home / Auto Industry Insights

Auto Industry Insights

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Article

NEW Learning Series: From Click to Close

As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture the…

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Article

Dealer.com’s Google Analytics 4 Quick Reference Guide  

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4)…

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Blog

The Future of EVs: Increasing Consumer Adoption

The electric vehicle surge has been steadily rising. Over one million EVs were sold in 2023, a monumental achievement for EVs in the automotive industry. Fast forward to January 2024, and now there are more than 3.2 million EVs in the U.S. 1 More OEMs are entering the market and different models are being made

Research

TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY

Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023, with nearly 3,000 respondents who purchased or leased their vehicles within the previous year. CLICK HERE to read our top 5

Blog

NADA 2024 – Q&A with Noah Lee

https://youtu.be/w1t9lVtLES4 As NADA 2024 approaches, Noah Lee, Director of Product Consulting for Dealer.com shares a preview of what to expect at the “auto industry event of the year”—plus some tips for networking while you’re at the show. Want to know what else to expect at NADA this year? Check out the new First Look Guide

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Blog

Increasing Ecommerce Readiness for Ultimate Customer Confidence

Author: Paulo da Silva, VP of Ecommerce Operations In the first installment of our two-part ecommerce blog series, we examined the overarching focus areas that dealers must prioritize to be successful in embracing automotive ecommerce. Let’s take a closer look at what dealers can do today to better position themselves for ecommerce success. The process

Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

Article

Progress, not Perfection. How to Take Your Advertising Up a Notch.

Author: Shane Unrein Listen, I get it! Staying on top of all-things advertising can be a daunting task. This is a fast-moving space that seemingly evolves daily. From Google rolling out new campaign-types each quarter, like pMax+, to Meta offering verified business checkmarks that help customers feel confident they’re dealing with a legit brand, all

image represents How Car Consumers are Reshaping the Road Forward

Article

Step by Step: How Car Consumers are Reshaping the Road Forward

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of Dreams scenario – if you build it, they will come. Today’s consumers have specific wants, needs and preferences in how they can purchase cars, and

Article

AWA 2023 Award Winner: Kelley Blue Book® My Wallet on Dealer.com Websites

Kelley Blue Book® My Wallet on Dealer.com websites received the Enterprise Retailing award during the 2023 AWA Awards. Presented by Brian Pasch Enterprises, the AWAs have been a benchmark in the auto industry for recognizing innovative products in technology, design, search marketing, social media, and digital retailing. Kelley Blue Book® My Wallet is an

Article

See What’s New for the NADA Show 2023

To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2023 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. Watch

Blog

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Dana Ayer, manager of Performance Management at Dealer.com, recently spoke to dealers about how to find hidden profits through fixed ops merchandising

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Auto Industry Insights

NEW Learning Series: From Click to Close

Dealer.com’s Google Analytics 4 Quick Reference Guide

Filter By: Clear

Topic

Product

Resource Format

The Future of EVs: Increasing Consumer Adoption

TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY

NADA 2024 – Q&A with Noah Lee

Increasing Ecommerce Readiness for Ultimate Customer Confidence

The Cookieless Future has Arrived

Progress, not Perfection. How to Take Your Advertising Up a Notch.

Step by Step: How Car Consumers are Reshaping the Road Forward

AWA 2023 Award Winner: Kelley Blue Book® My Wallet on Dealer.com Websites

See What’s New for the NADA Show 2023

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Dealer.com’s Google Analytics 4 Quick Reference Guide  

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