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Home / Digital Retailing

Digital Retailing

2959_DDC_VinSol_LeadGen_DIGITAL_Infographic_v4

Article

Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations

Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals. Generate more online leads with exclusive, connected Cox Automoti…

Article

What Shoppers Want: Convenience, Choice and Flexibility

As the digital age continues to advance at lightning speed, consumer preferences are evolving just as quickly. Understanding these shifts is crucial in providing an excellent customer experience while…

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Article

Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

Research

TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY

Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023, with nearly 3,000 respondents who purchased or leased their vehicles within the previous year. CLICK HERE to read our top 5

Car insurance online concept : A man hold smartphone and with checklist car key toy car on table and use laptop check online case of accident

Blog

Increasing Ecommerce Readiness for Ultimate Customer Confidence

Author: Paulo da Silva, VP of Ecommerce Operations In the first installment of our two-part ecommerce blog series, we examined the overarching focus areas that dealers must prioritize to be successful in embracing automotive ecommerce. Let’s take a closer look at what dealers can do today to better position themselves for ecommerce success. The process

Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

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Blog

See What’s New for NADA 2024

To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2024 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. Bringing

From-Digital-Retailing-to-Ecommerce-Blog-Image

Article

From Digital Retailing to Ecommerce: Maximizing Every Digital Transaction

Digital retailing is the way of the future for the automotive industry. If your dealership is not implementing digital retailing capabilities during some part of the consumer journey, you could be missing out on leads, and taking money from your own pocket. But not every customer wants the same things from their online experience—they all

Article

Noah Lee Education Series: KBB My Wallet

At Cox, we’re all about creating a frictionless, end-to-end experience for customers. And with so many Cox Automotive solutions, we strive to create valuable connections between our solutions to deliver dealers and consumers real value. That’s why we believe Cox Automotive marketing solutions—Dealer.com, Autotrader, and Kelley Blue Book— just work better together. One valuable connection

Blog

See what’s new: The latest digital marketing solutions

And that’s a wrap for the NADA Show 2023! Thanks for stopping by the Dealer.com booth and demoing our latest innovations. Dealer.com does more than provide websites, we’re the premier end-to-end digital marketing solution for your automotive dealership. And whether you are current or new Dealer.com customer, now is the time to get started on

Blog

Close More Deals with Your Digital Retailing Tools

Amanda Hilerio, eCommerce Performance Manager at Dealer.com, recently spoke to dealers about how to take their digital retailing game to the next level.

Blog

How to Stand Out in a World of Digital Dealerships

Consumers have spoken and dealers have responded. As a result of overwhelming demand, about 70% of dealerships now offer some form of a digital buying experience.* They are giving customers what they want—the option to start and (in some cases) even complete the car buying process online. But with so many dealers going digital, how

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