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3m Read

The Future Is Now: How AI and Automation Are Transforming Automotive Retail  

Summary: AI and automation are transforming automotive retail by delivering smarter operations, personalized experiences, and data-driven decisions. From predictive insights to website personalization and virtual assistants, dealerships embracing these technologies today are setting the standard for efficiency and customer engagement tomorrow.  Artificial intelligence (AI) and automation are revolutionizing the automotive industry. From self-driving cars to predictive maintenance and
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4m Read

Dealer.com Is Leading the Way in Automotive AI Technology 

Summary: Dealer.com is leading the way in AI-driven automotive search and Generative Engine Optimization (GEO). While Google still dominates car-buying research, AI platforms like ChatGPT and Gemini are reshaping consumer behavior. Dealer.com websites are built for both traditional SEO and AI discoverability through industry-leading GEO, no extra setup required. With structured data, verified AI crawler access, and ongoing enhancements, your dealership
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2024-DDC-CBJ-Infographic-Image (1) (1) 6m Read

CAR BUYING JOURNEY

Last year, car buyers encountered high prices, high rates, and low inventory. In 2024, there was more inventory and increased cross-brand shopping. The future remains uncertain, particularly in a post-election context. Based on the research from the 2024 Cox Automotive Car Buyer Journey Study, now in its 15th year, we offer insights and recommendations for you and your dealership to stay competitive, maintain consistency for your consumers, and remain successful.
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Building community with managed social - car dealership social media marketing case study 3m Read

Building Community ​with Dealer.com Managed Social

Explore how Dealer.com’s Managed Social turned a New Jersey dealership into a community hub through organic social media marketing. By using lifestyle-first content, influencer collaborations, and platform-specific strategies, the campaign boosted engagement and delivered measurable growth. The Challenge In the ultra-competitive Northern New Jersey market, this dealership needed more than great inventory and pricing to
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