RETARGETING &
DISPLAY ADVERTISING
Connect across our full suite of products to generate demand with consumer targeting that reaches in-market shoppers wherever they are online.
INFLUENCE BUYERS
ONLINE
Promote your inventory and services by delivering cost-efficient, effective, and attractive digital ads to potential buyers wherever they browse online.
Connect with car buyers actively researching on trusted sites like Autotrader, Kelley Blue Book, and NADA Guides through Cox Automotive’s endemic display network. This targeted approach ensures your ads reach motivated shoppers at critical decision points, driving qualified traffic and increasing conversion opportunities for your dealership.
Deliver a seamless brand experience leveraging award-winning personalization technology to deliver more personalized ad retargeting. Dynamic creative optimization ensures ads reflect your site’s look and feel, reinforcing trust and consistency while engaging shoppers with tailored messaging that resonates across every device and platform.
Strengthen loyalty and retention by retargeting service customers with relevant fixed-ops content and personalized offers. Encourage digital retailing browsers to return and complete their purchase journey, creating meaningful touchpoints that foster long-term relationships and maximize lifetime value for your dealership.
Harness the industry’s richest automotive consumer data set to serve ads to the most relevant buyers in your market. Advanced targeting and real-time optimization ensure your campaigns deliver maximum ROI by reaching shoppers who are ready to buy, with messaging that aligns perfectly with their intent.
Protect your advertising spend with advanced ad fraud prevention. Dealer.com partners with White Ops and the Trustworthy Accountability Group to detect and block bots, ensuring your campaigns reach real shoppers—not fake traffic—so every dollar works harder for your dealership.
Maintain brand integrity with UX-optimized, OEM-compliant ad designs that meet manufacturer standards. Our creative solutions deliver a polished, professional look across all devices, reinforcing trust and consistency while enhancing engagement and conversion rates.
Expand your reach with dynamic vehicle ads, incentive-driven creative, and dealership branding that spans regional and national offers. From inventory highlights to promotional campaigns, our display advertising solutions keep your brand visible and competitive across all corners of the web.
AVAILABLE ADD-ONS
Seamless
Integrations
Our auto dealership software integrates with other Cox Automotive solutions and third-party car dealer management software. Sharing data across the dealership makes the customer experience seamless and builds trust.
FAQs
Our platform uses advanced targeting and dynamic creative optimization to ensure your ads reach the right audience and adapt in real-time for maximum impact.
We offer seamless integration with many CRM systems and analytics tools, allowing you to enhance your marketing efforts without disruption.
Yes, our comprehensive analytics provide detailed insights into your campaign performance, helping you refine strategies for better results.
Yes, our dedicated support team is always ready to assist you with any questions or issues you may encounter.
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