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f150CouponMarketing

Blog

Why Your Website May Not Be Search Friendly—and What to Do About It

Considering that consumers spend most of their vehicle-shopping time online,* it’s vital for dealerships to make the information on their websites easy to find. Yet many unintentionally limit their reach by embedding key promotional messages within image files. While these visuals may look polished, they can affect SEO discoverability and limit the dealership’s reach. The

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Case Study

Boosting Visibility and Conversions with HTML-Optimized Landing Pages

This case study details the synergy between Dealer.com Managed Services SEO and Paid Search for driving organic and paid search performance.

For the Road Forward – Click to Close with Noah Lee

Blog

Turning Clicks into a Close

Hosted by Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, and featuring Noah Lee, Senior Director of Product Consulting at Cox Automotive, the recent For the Road Forward podcast episode explores how first-party data and AI are reshaping the car-buying journey. Below are a few highlights on how Dealer.com customers can activate these

CDP blog image

Blog

Why CDPs and AI Matter for Dealer.com Customers

In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) that powers smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com. From Buzzword to Backbone As highlighted by Cox Automotive leaders,

2025 EV and Hybrid Insights

Blog

2025 EV & Hybrid Insights

In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla.  While

The Power of My Wallet and Accelerate My Deal on Dealer.com

Kelley Blue Book® My Wallet offers shoppers the opportunity to start a lead on Autotrader.com, KBB.com or a Dealer.com website. They can seamlessly carry their information through each platform, integrating with Accelerate My Deal on Dealer.com to complete the deal flow. With the data all in one place, your team can build trust with your

Sizzle Blog 4 image

Gain More Gross Profit Per Deal from Ready-to-Buy Shoppers

Did you know ready-to-buy shoppers are more likely to convert and bring in an average of $288 more gross profit per deal than other online leads? The key is to find as many of those shoppers as you can and focus your efforts on getting them down the path to purchase. One great way to

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Close Deals Faster with Personalized Terms

Our digital retailing tools, like Accelerate My Deal, let car buyers complete as much of their deal online as they want. Provide them with an easy-to-use shopping experience, enhanced by exclusive Cox Automotive data and insights for personalization. You can help customers move down a personally tailored purchase path from browsing to payment calculation, trade-in

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Countdown to Conversion with Vehicle Search Personalization

With Dealer.com, your dealership ensures shoppers find what they’re looking for on your site no matter how they browse, search or carry their shopping experience from site to site. How AI-Powered Website Personalization Works Experience Optimization, also known as Dealer.com’s website personalization engine, works by taking a visitor’s previous shopping activity from Autotrader, KBB.com and

Sizzle Blog Feat Image

On to the Next One: Converting Lead After Lead with Personalization

Personalizing the shopper experience online gives car shoppers the flexibility and options they’re looking for and helps take them seamlessly from first click to conversion.

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