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Home / Advertising

Advertising

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Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations

Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals. Generate more online leads with exclusive, connected Cox Automoti…

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Don’t Let Your Marketing Strategy Fall Behind: Keep Up with Changing Trends

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains com…

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Article

Dealer.com’s Google Analytics 4 Quick Reference Guide  

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website.  

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Blog

POWER UP YOUR ADVERTISING FOR BETTER SALES

Auto dealers have been quick to jump on advertising opportunities since the first newspaper ad for a car company was published in 1898. Today, your dealership has a wide variety of advertising options, so it can be challenging to build out a digital marketing plan that reliably powers lead generation and improves profit. But although

Article

Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

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Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

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See What’s New for NADA 2024

To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2024 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. Bringing

Advertising SME Blog

Article

Progress, not Perfection. How to Take Your Advertising Up a Notch.

Author: Shane Unrein Listen, I get it! Staying on top of all-things advertising can be a daunting task. This is a fast-moving space that seemingly evolves daily. From Google rolling out new campaign-types each quarter, like pMax+, to Meta offering verified business checkmarks that help customers feel confident they’re dealing with a legit brand, all

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Cox Automotive Channel Intelligence

Channel Intelligence uses Cox Automotive’s vast consumer dataset to provide tailored recommendations for automotive advertising to targeted audiences. How does Channel Intelligence work? By analyzing consumer behaviors, our advanced machine-learning algorithm identifies the most effective advertising channels. This personalized approach optimizes channel performance, resulting in more leads and cost efficiencies. By reallocating advertising funds based

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Article

Step by Step: How Car Consumers are Reshaping the Road Forward

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of Dreams scenario – if you build it, they will come. Today’s consumers have specific wants, needs and preferences in how they can purchase cars, and

Article

AWA 2023 Award Winner: Kelley Blue Book® My Wallet on Dealer.com Websites

Kelley Blue Book® My Wallet on Dealer.com websites received the Enterprise Retailing award during the 2023 AWA Awards. Presented by Brian Pasch Enterprises, the AWAs have been a benchmark in the auto industry for recognizing innovative products in technology, design, search marketing, social media, and digital retailing. Kelley Blue Book® My Wallet is an

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Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Dana Ayer, manager of Performance Management at Dealer.com, recently spoke to dealers about how to find hidden profits through fixed ops merchandising

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