Advertising

Dealer.com, DARCARS and Facebook partnered to integrate Facebook Dynamic Ads—a new and innovative digital marketing product—into DARCARS’s existing advertising platform. The following case study shares how Facebook Dynamic Ads addressed each of DARSCARS’ digital advertising goals and proved incredibly successful as an accompanying advertising strategy.

Every retail industry has its time to shine during the year. Summer happens to be that time in the auto industry. With shopper traffic and next year’s incoming inventory increasing with the temperature, car-buying and car-selling is top of mind. Your dealership knows this, but unfortunately, so do your competitors. An easy way to keep

On March 30, Google announced that it was releasing Model Automotive and Dealer Automotive ads. Model Automotive ads are “a new mobile ad format now available to all OEM automotive advertisers in the US,” but the Dealer Automotive ads are what’s exciting for the retail community. “Dealer Automotive ads let us [make the car buying

Remember 2012, when the automotive industry got an adrenaline shot to the heart a la Uma Thurman in Pulp Fiction? Following several years of unpalatable news, depressed growth, and a sputtering economy, the automotive industry rejoiced when numbers finally sprang up, specifically in one category: leases. Those deals had us jumping for joy as hundreds

Learn how Hansel BMW of Santa Rosa fueled its peak sales period with a seasonal ad strategy, and a 50% credit.