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Home / Articles

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Article

Unlock Greater Profit Potential with AI-Driven Marketing Automation

Introduction The right automotive marketing strategies can boost your business’s profitability. Marketing automation has become essential for reaching shoppers, nurturing leads, and driving sales—but…

Article

What Shoppers Want: Convenience, Choice and Flexibility

As the digital age continues to advance at lightning speed, consumer preferences are evolving just as quickly. Understanding these shifts is crucial in providing an excellent customer experience while…

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Blog

Where is Automotive Ecommerce Today?

Author: Paulo da Silva, VP of Ecommerce Operations The idea of consumers buying their vehicle completely online used to sound like a crazy idea, right? As the automotive industry has evolved—and quite frankly online shopping in general—the desire and capability to buy vehicles completely online has taken the automotive industry by storm. Let’s take Mark.

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Blog

How to Connect Your Plan to the Future of eCommerce 

While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing potential problems are, as well as how to bridge them in today’s times, you’ll be able to plan both around and for them as you work towards

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Article

Get The Most from Performance Management

At Dealer.com we believe partnership and accountability are key to lasting success at your dealership. That’s why we have a talented team of Performance Managers to offer expert digital marketing for car dealers. From delivering monthly insights to tweak your short-term digital marketing strategy, to ensuring you’re using our technology to seize every opportunity, your

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Article

Noah Lee Education Series: KBB My Wallet

At Cox, we’re all about creating a frictionless, end-to-end experience for customers. And with so many Cox Automotive solutions, we strive to create valuable connections between our solutions to deliver dealers and consumers real value. That’s why we believe Cox Automotive marketing solutions—Dealer.com, Autotrader, and Kelley Blue Book— just work better together. One valuable connection

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What does Cookieless Future mean to Dealer.com Dealers

Cookieless Futures One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to deliver more relevant messages. There are changes coming to how we track and measure online behavior, and you may have already heard about

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Make Intentional Changes to Make the Most of Digital Retailing

The ability to make virtual car sales may have once been a nice to have, but dealerships who have embraced digital retailing are proving how critical it now is to success.

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Blog

3 Silver Linings for Dealership Digital Marketers

Thanks to an environment of social distancing and ever-changing ordinances, your dealership undoubtedly looks different than you expected it to at the beginning of the year. While there have been many barriers to success in the car business this year, several silver linings have emerged as well. The rapid shifts in the automotive retail industry – and the world in general – have created

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Specials Campaign Manager: Group Distribution & Prioritization Now Available

By Marissa Coolidge, Product Delivery Manager – Dealer.com Websites This fall, our engineers released some exciting updates to Specials Campaign Manager–based on your feedback. Specials Campaign Manager helps you quickly and easily create, manage, and distribute specials across your website experience and now, across multiple rooftops. Let’s dive into the new functionality. Group Distribution of

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Blog

Turn Details Into Deals

Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new Vehicle Deal Pages By Jon Ferry and Casey Corcoran, Dealer.com Web Platform and User Experience Team Dealer.com’s Web Development and User Experience teams use several different quantitative and qualitative research methods to identify solutions that best meet the needs of

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