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Home / Digital Retailing / Page 3

Digital Retailing

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eBook

What Does Your Dealership Website Say to Shoppers?

As more people shop for cars online, your website will speak volumes about your business. What do you want it to say?

Blog

Creating a Cohesive Digital Retailing Strategy

As the industry changes to cater to customer preferences for online car shopping, implementing a digital retailing strategy has been on the mind of many dealers. See our chat about the role people, processes, and technology play in creating a cohesive digital strategy.

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Blog

3 Takeaways from the Recent Evolution of Automotive Digital Retailing

Well before 2020, and the disruptions that occurred during this tumultuous year, dealers have known that automotive retail is destined to increasingly take place online. In this post, we share insights into the state of digital retailing and how these tools are evolving to meet consumer needs.

Blog

3 Ways to Offer Shoppers a Differentiated Digital Experience

From browsing inventory and researching a model, to submitting a lead and reviewing your customer service, there are several points along the buying journey where you can differentiate your dealership and keep your customers coming back for more.

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Blog

Breaking Down the Online and In-store Divide for Shoppers

Learn how data and insights gathered during the consumer’s path to purchase can help you guide your customers through a more personalized and meaningful online buying experience.

Blog

Data, Insights and Opportunities in the Age of Social Distancing

The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our findings in this post, every dealership’s story about the impact of COVID-19 will be slightly different. You can apply our findings through the lens of your business and your market to help define your digital marketing strategies moving forward.

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Blog

Be Present: Leverage Digital When Consumer Behavior Changes

By Mark Bernstein and Ben Gilbert As shoppers follow public health guidelines and practice social distancing, local automotive businesses are experiencing a noticeable shift in consumer behavior. More are turning to online search and news for answers to their questions and solutions to their needs, resulting in increased search volume and media consumption. However, as

Blog

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the beginning, according to the findings in the 2018 Cox Automotive Car Buyer Journey Study.

5 Ways Digital Retailing Can Future Proof Your Business

The car dealership industry has experienced profound change over the past two decades. We’ve seen market growth, plateaus, and declines. In addition, shrinking margins and market disruption as a result of new technologies like digital retailing that are changing the car-buying, car-owning, and car-selling process altogether. The change is ubiquitous. From the largest auto groups

Article

6 Ways Digital Retailing Can Power Your BDC Performance

It doesn’t take much digging to uncover what’s the big story in automotive retail these days: online car shopping. For the last two years, there’s been plenty of industry chatter about the digital solutions transforming the way vehicles are bought and sold. It’s not just a huge story, it’s THE story. But when it comes

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