SEO

A decade ago, SEO (Search Engine Optimization) was a buzzword in the automotive industry; a concept which was hard to grasp and that few understood. Over the years, however, most businesses have modified their marketing strategy to include some form of organic SEO. As a result, website providers and advertising agencies developed and expanded their

Gone are the days of stuffing websites chock-full of keyword-rich content to gain top search engine rankings. No more simple replication of webpages and the swapping of geographical targets within content to “expand” search visibility (e.g. doorway pages). In 2015, Google is more sophisticated than ever. Its ranking algorithm focuses heavily on content relevance and