1m Read Research TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023,… READ MORE
10m Read Article Staying a Step Ahead in a Cookieless Future with First-Party Data Autotrader, Dealer.com and ESNTIAL Teams As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your custom… READ MORE
1m Read Blog Amplify Your Fixed Ops Merchandising to Find Hidden Profits Dana Ayer, manager of Performance Management at Dealer.com, recently spoke to dealers about how to find hidden profits through fixed ops merchandising Read More
1m Read Article Amplify Your Fixed Ops Merchandising to Find Hidden Profits Learn about website marketing best practices, key Cox Automotive integrations, and other actions you can take to amplify your fixed ops messaging to find more profits. Read More
1m Read Article Close More Deals with Your Digital Retailing Tools Learn the new and evolving expectations of your digital retail shoppers, and how to adjust your processes, make better customer connections, and close more deals. Read More
1m Read Blog Differentiate Your Digital Buying Experience Learn best practices for creating a better car buying processes so you’re implementing new digital shopping experiences that your competitors can’t match. Read More
1m Read Blog Marketing in a Cookieless Future Learn everything you need to know to navigate the transition away from third-party cookies while thriving in a new era of online advertising. Read More
5m Read Blog Clear 4 Digital Marketing Hurdles for Success Today Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you. Read More
4m Read Blog 3 Silver Linings for Dealership Digital Marketers Thanks to an environment of social distancing and ever-changing ordinances, your dealership undoubtedly looks different than you expected it to at the beginning of the year. While there have been many barriers to success in the car business this year, several silver linings have emerged as well. The rapid shifts in the automotive retail industry – and the world in general – have created Read More