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Learn about Dealer.com’s strategic approach to advertising best practices.

In today’s digitally driven world, it’s more important than ever for dealers to maximize the ROI from their digital advertising investment. Google’s Dealer Guidebook was designed with the goal of helping dealers to utilize Google’s products and channels to generate and capture shopper demand efficiently and effectively. Learn how Dealer.com can act as your dealership’s

Blog

Video for Car Shoppers: Numbers from the Experts

In some ways, auto dealerships are luckier than businesses in most other industries when it comes to video marketing. YouTube—far and away the world’s largest video platform, from both a consumer and a marketer perspective—is currently under the command of David Mogensen, a former automotive marketer. That means a lot of great insight and information

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Blog

6 Steps to Making Your Website More Than a Digital Brochure

The expectations of today’s car shoppers are rapidly evolving. Shoppers are significantly more mobile, more tech-savvy, and more informed than ever before. They expect purchase process transparency and an engaging website experience where digital interaction is key to a successful sale. The days of dealership websites functioning as digital brochures are long gone. But how

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Blog

Car Buying Goes Virtual, Online and in the Showroom

Dealerships that haven’t invested in building out more accessible and informative websites have already felt the pinch of lower lead generations and few customer conversions, even amongst in-person vehicle shoppers. The better positioned your website is to answer shoppers’ questions and deliver the information they need in a media-rich environment, the better you’ve been doing.

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Blog

How Quick Service and Fulfillment Are the Future for Online Auto Parts Retailers

The online parts market is more competitive than ever, and pretty soon price won’t be enough to keep you ahead. With so much choice, customers can afford to be picky. That’s why customer service and fulfillment speed will become increasingly important in the future of auto parts retailers. So what can you do to keep

Blog

Video Is Replacing the In-person Test Drive

You know your customers are relying more and more on information they find online before they ever set foot in your dealership. You’ve been seeing it firsthand for years. The industry’s been telling you for quite some time, and everyone’s seen the stats to support it. From social media to online car review services to

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Blog

Six Basic Steps toward Service Appointment Setting Success

Dealerships' fixed ops departments could be generating three times as much business without increasing marketing spend through effective phone call handling. Read these six basic steps to get started.

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Blog

Five Simple Steps to Start Selling Parts Online

An online parts store can be a highly profitable part of your digital presence. Learn how to use this resource to enhance your website experience.

Blog

Understand How Integrated Digital Ad Campaigns Can Optimize Summer Sales Strategy

Dealers typically enjoy as much as 35% of their total annual sales volume during the summer months, and they will significantly increase investment in digital advertising during the summer months compared to any other period of the year.

Blog

Three Strategies to Help You Turn Up the Heat on Sales This Summer

Summer is one of the busiest seasons for auto sales, and one of the most competitive for dealers. Read on to learn the most impactful digital advertising tips to encourage more motivated car shoppers to head to your dealership this summer.

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