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PersonalizationUpgrade_1b-min

Video

Learn the Keys to Effortless Website Personalization

Discover Specials Campaign Manager and Experience Optimization Colby LeFevre, Dealer.com’s Senior OEM Product Manager, walks through the keys to personalization on dealer websites. In this webinar, recorded Wednesday, September 13, 2018, LeFevre demos our all new Specials Campaign Manager and our award-winning personalization technology, Experience Optimization. For more details about either of these products,

DDC_SpecialsCampaignManager_INSIGHTS

Blog

See how the new Specials Campaign Manager simplifies specials creation.

Dealer.com’s new Specials Campaign Manager simplifies the promotion of specials on dealer websites. See how it works! With just a few clicks, this free feature automatically creates and deploys specials to slideshows, listings pages, and coupon pages!

Experience-Optimization

Blog

Discover how to put the right car and the right offer in front of the right shopper with personalization.

Keys to Personalization on Dealer Websites The increasing availability of consumer shopping data has made it possible for dealers to deliver personalized website experiences, with exciting results. Dealer.com studied its industry-leading network of dealership websites to examine the impact of personalization technology on performance and user experience.

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Blog

What Dealers Need to Know About Google’s Mobile Page Speed Announcement

Google recently announced that in July 2018, the mobile algorithm* for ranking websites will start using page speed as a ranking factor. While this news isn’t a shock to the industry or most digital solution providers (Google started talking about it years ago) the announcement provides a go-live timeframe, which will allow your dealership to

ExperienceOptimization-1

Blog

It’s Time to Get Personal: 3 Ways a Tailored Website Experience Fuels Results

One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way? We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or new

GooglePageSpeedInsights

Blog

Discerning the Real Value of Google PageSpeed Insights Test Results

We all know from experience how important website speeds are, especially when using a mobile device over a mobile network. As technology advances, the importance of delivering a convenient and streamlined experience, facilitated through reliable and quick-loading webpages, is more crucial than ever. There are tools out there, like Google PageSpeed Insights, which can test and

HidingContentReadMore

Blog

How “Hiding” Content Behind a Read More Button Impacts SEO

At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding” content behind a Read More button affects websites’ SEO. His answer wasn’t surprising considering Google’s stance on user experience. This practice, which essentially directs users to click a button/link that says Read More or Read On to view the full content,

MobileLoadTimeTest

Blog

How to Determine Mobile Website Load Times with Accuracy

You may have noticed more industry buzz surrounding mobile website loading speeds. For this, we can thank Google and its update to the “Test My Site – Think With Google” tool. Test My Site – Think With Google now shows mobile webpage loading results in seconds at 3G connection speeds, as well as estimated traffic

170091_DDC_PricingCalculationsInventoryDisplayConfig_FB_FINAL

Blog

Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider

Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons. Don’t show any pricing and just include a “call to inquire” button. The combinations for displaying your inventory’s prices seem practically endless. And rightly so. Inventory pricing, and how your website displays it

SecureWebsiteExperience

Blog

Why Website Security Is Essential for a Consumer-Centric Website Experience

Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with automobile leads solutions and more shopper-centric capabilities. As

AwardsAndAccoladesArticle

Blog

4 Ways to Make the Most of Third-Party Vehicle Awards

It’s that time of year again: awards season. There’s speculation everywhere about which entertainers will walk away with the top prize, and for good reason. Awards — or even nominations — have a powerful effect on public perception. It’s a lesson Hollywood knows better than anyone … but one the auto industry still needs to

HTTPS-Security

Blog

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy. Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in the search

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Blog

6 Tips to Make Shooting Video an Integral Part of Your Merchandising Strategy

Potential customers are looking at your dealership and your competition for reasons to pick one over the other, and they’re making those decisions quickly. According to J.D. Power, in-market shoppers are visiting fewer dealerships than ever (1.4 down from 5), and arrive on the lot more informed, thanks to extensive car shopping research online. This

160446_DDC_WhatStheDifferenceBetweenLeadsBlog_CV03

Blog

Understanding the Difference Between Leads and Customers

Pop quiz: A woman walks into a dealership showroom. “Good afternoon! Welcome to ROI Motors,” says the salesperson as he offers his hand to her. Should we consider this person a “Lead” or a “Customer?” Want a hint? You can’t shake hands with a lead. This is an important distinction because the two terms –

160384_DDC_BlogPostDealershipBestPracticesManagingSpecialsOnline1_FINAL

Blog

Why Your Dealership Needs to Use Specials, and 5 Tips to Create Them Effectively.

Everyone likes to save money. And doing so at the dealership is no exception.

160288_WEB_3CarBuyerFrustrationsArticle_MC01_4ROUTE

Blog

3 Car Buyer Frustrations, and How Digital Retailing Can Solve Them

Chances are you’ve heard it before. They pop up in your CSI results, and it’s a common complaint on social media channels and dealer review sites. You may have even gotten an earful straight from customers, as they express their frustration and dissatisfaction with the automotive sales process. And those are the folks who actually

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Blog

Six Steps to Optimizing Your Website Using A/B Testing

Testing your webpages' configurations is a critical right step toward optimizing the digital experience you deliver to shoppers. Get started with A/B webpage testing by reading this important post.

Overview1

Blog

The Top Three Considerations for Dealers Adopting New Digital Marketing Technology

At this point it's a given that car shoppers start online. But many of them expect a new digital shopping experience, one that lets them configure pricing, trade, and financing options simply and securely, done all on a dealer's website. This is good news for your business.

Blog_051815_FINAL

Blog

Six Ways for Internet Managers to Look Beyond Leads

Focusing too heavily on traditional leads provides a limited picture of a dealership's digital effectiveness. Read on to discover how to interpret and convert on the digital data that matters most.

support-1

Video

Understand the Philosophy behind Dealer.com Client Services

Watch the video to understand what a culture of partnership means, and to see how clients are at the core of every decision. Contact a Dealer.com representative to learn more about Dealer.com Client Services: [xyz-ihs snippet=”contact-us-promo”]

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