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Blog

4 Ways to Make the Most of Third-Party Vehicle Awards

It’s that time of year again: awards season. There’s speculation everywhere about which entertainers will walk away with the top prize, and for good reason. Awards — or even nominations — have a powerful effect on public perception. It’s a lesson Hollywood knows better than anyone … but one the auto industry still needs to

Blog

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy. Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in the search

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Blog

6 Tips to Make Shooting Video an Integral Part of Your Merchandising Strategy

Potential customers are looking at your dealership and your competition for reasons to pick one over the other, and they’re making those decisions quickly. According to J.D. Power, in-market shoppers are visiting fewer dealerships than ever (1.4 down from 5), and arrive on the lot more informed, thanks to extensive car shopping research online. This

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Blog

Understanding the Difference Between Leads and Customers

Pop quiz: A woman walks into a dealership showroom. “Good afternoon! Welcome to ROI Motors,” says the salesperson as he offers his hand to her. Should we consider this person a “Lead” or a “Customer?” Want a hint? You can’t shake hands with a lead. This is an important distinction because the two terms –

160384_DDC_BlogPostDealershipBestPracticesManagingSpecialsOnline1_FINAL

Blog

Why Your Dealership Needs to Use Specials, and 5 Tips to Create Them Effectively.

Everyone likes to save money. And doing so at the dealership is no exception.

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Blog

3 Car Buyer Frustrations, and How Digital Retailing Can Solve Them

Chances are you’ve heard it before. They pop up in your CSI results, and it’s a common complaint on social media channels and dealer review sites. You may have even gotten an earful straight from customers, as they express their frustration and dissatisfaction with the automotive sales process. And those are the folks who actually

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Blog

Six Steps to Optimizing Your Website Using A/B Testing

Testing your webpages' configurations is a critical right step toward optimizing the digital experience you deliver to shoppers. Get started with A/B webpage testing by reading this important post.

Blog

The Top Three Considerations for Dealers Adopting New Digital Marketing Technology

At this point it's a given that car shoppers start online. But many of them expect a new digital shopping experience, one that lets them configure pricing, trade, and financing options simply and securely, done all on a dealer's website. This is good news for your business.

Blog

Six Ways for Internet Managers to Look Beyond Leads

Focusing too heavily on traditional leads provides a limited picture of a dealership's digital effectiveness. Read on to discover how to interpret and convert on the digital data that matters most.

Video

Understand the Philosophy behind Dealer.com Client Services

Watch the video to understand what a culture of partnership means, and to see how clients are at the core of every decision. Contact a Dealer.com representative to learn more about Dealer.com Client Services: [xyz-ihs snippet=”contact-us-promo”]

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