Checklist: How to Evaluate Automotive AI Vendors 

2 Min Read

Summary: Selecting an AI partner isn’t just about technology—it’s about finding a solution that drives measurable results for your dealership. From evaluating capabilities and compatibility to ensuring ROI and innovation, this checklist helps you ask the right questions before you commit. 


Choosing the right AI vendor is critical for your dealership’s digital transformation. Use this checklist to ensure your automotive AI solution delivers real value, integrates seamlessly, and supports your business goals. 

1. Solution Capabilities 

  • Does the AI tool operate autonomously, or does it require constant human oversight? 
  • Can the solution handle key dealership workflows (inventory, marketing, customer service, etc.)? 
  • Does it offer predictive analytics and actionable insights specific to automotive retail? 

2. Integration and Compatibility 

  • Is the AI platform compatible with your existing dealership management systems (DMS), CRM, and website? 
  • Can it integrate with other tools you use for sales, service, and marketing? 
  • Does the vendor provide support for onboarding and integration? 

3. Data Quality and Security

  • Does the vendor use high-quality, first-party automotive data? 
  • How is your dealership’s data protected and kept confidential?
  • Are there clear policies for data ownership and compliance? 

4. Customization and Personalization 

  • Can the AI solution be tailored to your dealership’s unique needs and branding? 
  • Does it support personalized car shopping experiences for your customers? 
  • Are content and recommendations localized and relevant? 

5. Usability and Support 

  • Is the platform user-friendly for your team? 
  • Does the vendor offer comprehensive training and ongoing support? 
  • Are there resources for troubleshooting and best practices? 

6. Results and ROI 

  • Can the vendor provide case studies or references from other automotive clients? 
  • Are there clear metrics for measuring success (lead generation, sales conversion, customer satisfaction)? 
  • Does the solution deliver measurable improvements in efficiency and revenue? 

7. Innovation and Roadmap 

  • Is the vendor committed to ongoing innovation in automotive AI? 
  • Do they offer regular updates and new features? 
  • Are they transparent about their product roadmap and future enhancements? 

By asking these questions, you can ensure you’re getting the right AI tools and solutions for your dealership. Learn more about how Dealer.com can help your dealership incorporate AI into your systems.