Summary: Dealer.com uses advanced AI and automation to boost visibility, personalize the shopper experience, and streamline digital operations. At NADA 2026, dealers can explore how these tools help attract more shoppers, optimize performance, and convert intent into measurable results.
Digital expectations are rising fast. Shoppers want relevant results, intuitive website experiences, and seamless paths from research to decision. Dealer.com is meeting that shift with AI-powered products and solutions that help dealerships stay visible, adapt quickly, and deliver experiences that feel personalized, effortless, and modern.
At NADA 2026, you’ll see how Dealer.com combines powerful automation with human expertise to help your store improve discoverability, maximize performance, and convert more of the shoppers already in your funnel.
Personalization That Meets Every Shopper Where They Are
Dealer.com uses AI to tailor website experiences in real time, helping shoppers find what they want faster:
- Website content, offers, and layouts adjust dynamically based on shopper behavior and Cox Automotive DRiVEQ intelligence.
- Natural language search lets users describe what they want without rigid filters or friction.
- Smart merchandising ensures shoppers see relevant vehicles and information at the right moment.
These tools assist with removing any hurdles in the shopping journey so visitors can move confidently toward the right car.
Faster Updates & Better Performance Across Your Website
Your website should move as fast as your dealership and now it can. Dealer.com’s AI-enabled site tools keep everything updated, optimized, and performing at its peak.
- A modernized content platform allows instant edits and gives teams real-time previews.
- Design automation produces high-performing homepage layouts with minimal lift.
- Performance insights highlight opportunities to improve speed, engagement, and conversions.
- Google tag visibility ensures accurate tracking and smoother optimization.
It all adds up to a website that’s faster, fresher, and more aligned with shopper expectations.
Smarter Targeting & More Efficient Advertising
Dealer.com uses data and machine learning to help your dealership reach the right shoppers with the right message:
- Bids adjust automatically based on market conditions and likely converters.
- Personalized video ads update creative elements based on audience signals.
- Retargeting identifies high-intent shoppers and shows them relevant follow-ups across Cox Automotive platforms.
The result: higher impact with less manual work, and campaigns that stay aligned with real shopper behavior.
Managed Services That Blend AI With Human Strategy
Dealer.com’s Managed Services team combines automation with expert support to amplify results:
- Social content and timing are informed by AI intelligence and guided by dedicated specialists.
- SEO strategies support visibility in both traditional search and emerging AI-driven surfaces like ChatGPT, Bing Copilot, and Gemini.
- GEO (Generative Engine Optimization) ensures your dealership can be referenced in conversational AI results.
- Inventory promotion tools highlight vehicles that need attention and accelerate turn rates.
This partnership allows your dealership to move faster, show up stronger, and maintain a consistent digital presence without adding burden to your team.
A Platform Built for What’s Coming Next
Dealer.com continues to expand its AI capabilities so you can stay ahead of shifting shopper expectations:
- More automation for inventory workflows and digital marketing
- Enhanced GEO for greater visibility across AI-powered assistants
- New design and content tools that streamline personalization
- Deeper predictive and agent-driven features for real-time guidance and optimization
The goal is simple: help your dealership operate with greater confidence, speed, and clarity.
Visit Dealer.com at NADA 2026
If your 2026 strategy includes improving discoverability, elevating the shopper experience, and reducing manual effort across your digital operations, make Dealer.com your first stop at NADA.
See how our AI-powered platform helps you connect with more shoppers, adapt faster, and turn intent into measurable results.
