Summary: Dealer.com is leading the way in AI-driven automotive search and Generative Engine Optimization (GEO). While Google still dominates car-buying research, AI platforms like ChatGPT and Gemini are reshaping consumer behavior. Dealer.com websites are built for both traditional SEO and AI discoverability through industry-leading GEO, no extra setup required. With structured data, verified AI crawler access, and ongoing enhancements, your dealership stays competitive as search technology evolves.
Staying Ahead in a Changing Search Landscape
At Cox Automotive, we’ve always been at the forefront of digital transformation in the automotive industry. Today, AI-powered platforms like ChatGPT and Google Gemini are changing the way consumers search for vehicles, and Dealer.com remains
committed to keeping your dealership visible and competitive, no matter where your next customer begins their journey.
What’s Changing in Automotive Search?
Search continues to be a strong player in the car shopping journey, but the landscape is more fragmented than ever. While AI tools are gaining attention, traditional search engines like Google still dominate: 95% of car buyers start their research there, and only about 8% of automotive journeys currently leverage AI platforms1. However, this is shifting, and Dealer.com has already proactively prepared your website for the future by adopting GEO best practices.
How Dealer.com Ensures AI Discoverability
Your Dealer.com website is already optimized for both traditional and AI-powered search. Here’s how:
- Crawlable by AI Bots: Dealer.com’s platform welcomes verified AI crawlers (like those from OpenAI and Google) while blocking malicious traffic, ensuring your content is discoverable and secure.
- No Extra Setup Needed: Unlike some providers who are just now adapting, Dealer.com built AI compatibility into its architecture from the start. Your inventory, pricing, and dealership information are ready for discovery. No extra fees or technical work required.
- Structured Data and Content Quality: We use structured data (schema) to ensure your site is optimized for both traditional SEO and AI-powered search. This approach helps position your dealership for visibility in AI-generated search results, like Google’s AI Overview (AIO).
What Does This Mean for Your Dealership? You’re Already Prepared: Dealer.com clients don’t need to take extra steps to appear in AI-powered search results. Our ongoing technical improvements ensure your site stays ahead as technology evolves.
- Focus on Quality Content: Continue to provide clear, helpful information on your site. Incorporate unique “why buy” material, awards, and geo-focused content. These elements help both traditional and AI search engines understand and trust your dealership.
- Stay Informed: The AI search landscape is changing rapidly. Dealer.com and Cox Automotive are committed to transparent communication and will keep you updated on new developments, including upcoming AI-powered products and managed services.
If you have questions about maximizing your digital presence or want to learn more about Generative Engine Optimization
and upcoming AI-powered solutions, your Cox Automotive representative is ready to help you leverage these emerging opportunities.
- Source: Datos & SparkToro State of Search 2025 Report, August 2025 https://23904045.fs1.hubspotusercontent-na1.net/hubfs/23904045/EN%20Datos%20State%20of%20Search%202025%20Q2%20report.pdf
