Modern dealership websites face a difficult challenge. Every homepage needs to balance key business elements with a refined user experience. Yet, many dealers are expected to make critical design decisions without knowing which layout or customer journey will perform best.
That challenge is exactly what inspired Dealer.com’s Design Generator.
This AI-assisted feature within Composer helps dealerships quickly create a structured homepage based on their business goals. By answering a short series of questions, dealers receive a homepage recommendation, complete with modernized sections, strategic recommendations, and an explanation of why each element was selected.
But perhaps the most important aspect of Design Generator isn’t the AI itself.
It’s the partnership between artificial intelligence and human expertise.
Solving the Blank Page Problem
For many dealerships, redesigning a homepage begins with a blank page and a long list of sometimes overwhelming decisions.
The result is that they often find themselves defaulting to older website designs and miss opportunities to better engage shoppers and support dealership objectives.
Rather than replacing human decision-making, Design Generator helps users begin with a strategically informed foundation, then builds upon it by providing educational context.
Think of it as having an AI-powered UX specialist available whenever you’re building a homepage.
The AI helps organize possibilities. The dealership team makes the final decisions.
Key Features and Benefits:
- Get started faster without staring at a blank page.
- Modernize your website experience without requiring design expertise.
- Save time by generating a tailored homepage design draft in minutes.
- Maintain control with the flexibility to edit, refine, and personalize every recommendation.
The Future of Website Creation
The automotive industry is filled with conversations about AI, but technology only creates value when it solves real problems.
Design Generator brings that philosophy to life by combining speed with flexibility, helping dealers move from idea to execution in minutes while staying in control of the final experience.
The future of digital retail isn’t about choosing between people and technology.
It’s about enabling people with better technology.
Because the best digital experiences aren’t built by AI alone.
They’re built when intelligent technology and human expertise work together.
Ready to Explore Design Generator?
Connect with your Dealer.com representative or Performance Manager to learn how Design Generator can help you modernize your website experience and build with greater confidence.