A new enhancement from Dealer.com and Google helps dealerships highlight monthly payments earlier in the shopping journey, driving more clicks, engagement, and leads.
Shoppers move fast when they’re comparing vehicles, and pricing clarity can be the difference between a scroll and a click. Dealer.com is excited to announce a new capability that brings lease offers directly into Google vehicle listing ads, giving dealerships a powerful way to stand out with payment-forward messaging right where customers are browsing.
What’s New: Lease Offers Inside Vehicle Listing Ads
In partnership with Google, the Dealer.com Advertising team has enabled lease offers to display within vehicle listing ads for Dealer.com website and advertising clients. That means eligible dealerships can showcase a lease offer alongside each vehicle in the ad experience, which helps shoppers understand affordability before they ever land on your site.
Why It Matters
- Attract high-intent shoppers: Payment visibility can help capture attention from shoppers who are ready to act and comparing options.
- Improve click-through performance: Lease details can provide an extra reason to click your listing versus a similar vehicle without an offer.
- Drive deeper on-site engagement: Shoppers arrive with clearer expectations, which can lead to more meaningful browsing behaviors.
- Support lead generation: More qualified clicks and engagement can translate into more opportunities for your team.
Results from Our Pilot
In our pilot, making lease offers visible in Google Vehicle Ads increased click-throughs and website engagement, and helped drive more leads. These early signals reinforce what many dealers already know: when shoppers can quickly see an offer that fits their budget, they’re more likely to take the next step.
How to Get Started
- Confirm eligibility: Check with your Dealer.com Advertising representative to confirm whether lease offers in vehicle listing ads are available for your account.
- Validate offer inputs: Ensure lease offer details are accurate and current so shoppers see clear, compliant messaging.
- Monitor performance: Track click-through rate, on-site engagement, and lead volume to understand impact and optimize your strategy.
Bring Payments to the Moment of Discovery
Vehicle listing ads are often the first touchpoint in a shopper’s journey. By adding lease offer visibility to that experience, dealerships can create a more compelling reason to click while setting clearer expectations that support stronger engagement once shoppers arrive on your site. Reach out to your Dealer.com Advertising team to learn how to enable lease offers in your vehicle listing ads.
