1m Read Videos Digital Marketing Essentials in 2022 and Beyond 2022 is a critical and transformative year for auto dealer marketing. Bob George, AVP of Products at Dealer.com, recently teamed up with Automotive News to host a webinar all about auto digital marketing in 2022 and beyond. Read More
3m Read Cox Automotive Recognized with Digital Retailing and Marketing Automation Awards Cox Automotive Digital Retailing and Automotive Marketing Platform powered by VinSolutions have been named winners of 2022 AWA Awards. Read More
1m Read Article Deliver Next-Level (Not Generic) Consumer Experiences Your customers expect a unique and personalized experience. Failure to deliver on this expectation by giving them a generic, one-buyer-fits-all digital experience can lead to loss of sales. Both you and your customers deserve better. Read More
4m Read Article 3 Ways to Optimize Your Website for Low Inventory Levels Your website now needs to be more than just VDPs, which today may be leading shoppers to the dead end of a no results page. Your website also needs to include ways for shoppers to educate themselves about alternative vehicle and buying options. Here are a few ways we recommend updating your Dealer.com website to optimize your shoppers’ experience. Read More
5m Read Article Make 2022 the Year of Premium Consumer Experience The beginning of a new year is always an inspiring time for me. While I’m always focused on continuous improvement, there’s something about flipping the calendar that makes the new possibilities and opportunities ahead more exciting than ever. It’s a great time to reflect and set an intention for the year ahead. Read More
1m Read Article 4 Marketing Strategies for Overcoming Inventory Shortages Implement these four auto dealer marketing strategies to face down inventory obstacles and overcome supply chain challenges at your dealership. Read More
1m Read Blog Marketing Solutions for Inventory Challenges 4 strategies to help your dealership face down industry obstacles Read More
2m Read Dealer.com Has Been Named a 2022 Google Premier Partner Premier automotive digital marketing partner Dealer.com has achieved 2022 Premier Partner status in the Google Partners program. Read More
4m Read Article Building the Path to Better Digital Marketing It’s not easy to unwind the nuances of automotive digital marketing, and no one-size-fits-all playbook exists to address the myriad challenges across all tiers of the marketplace. We are seeing an industry-wide common goal to create advertising programs that spend less and sell more, and ultimately move closer toward a trusted digital experience across the board. Read More
4m Read Article Three Sourcing Strategies for Low Inventory Levels To withstand the used-car shortage expected in 2022, dealers must consider sourcing vehicles outside of the traditional box and through channels beyond billboard and TV advertising. Read More