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Article

Is Your Website Mobile-First?

Having a mobile-friendly website is one that correctly displays on mobile and handheld devices. This makes for a streamlined experience for your dealership staff and online car shoppers when viewing your website.

Amplify-Your-Fixed-Ops-Merchandising-to-Find-Hidden-Profits

Blog

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Dana Ayer, manager of Performance Management at Dealer.com, recently spoke to dealers about how to find hidden profits through fixed ops merchandising

Close More Deals with Your Digital Retailing Tools

Blog

Close More Deals with Your Digital Retailing Tools

Amanda Hilerio, eCommerce Performance Manager at Dealer.com, recently spoke to dealers about how to take their digital retailing game to the next level.

How to Stand Out in a World of Digital Dealerships

Blog

How to Stand Out in a World of Digital Dealerships

Consumers have spoken and dealers have responded. As a result of overwhelming demand, about 70% of dealerships now offer some form of a digital buying experience.* They are giving customers what they want—the option to start and (in some cases) even complete the car buying process online. But with so many dealers going digital, how

5 Ways to Build Trust with Modern Car Buyers

Article

5 Ways to Build Trust with Modern Car Buyers

Even with digital sales methods, dealerships need to bolster consumer relationships to meet their goals. Ensuring that the digital sales process is developed and grounded in trust ultimately benefits both the car buyer leads and the dealership. Here are five ways your dealership can build trust with modern car buyers.

Generate More Positive Dealership Reviews

Article

How to Generate More Positive Reviews

Make online reviews a priority. Take the time to research the right technology and technology partner to realize the benefits of this resource. Doing so can help you generate more positive reviews and turn those reviews into a viable auto dealer marketing tool to build your brand and boost sales.

large-Take Your Website to the Next Level_Image

Article

Take Your Website to the Next Level

Today’s dealership websites must do more than navigate shoppers to your car inventory. With consumer behavioral shifts, more flexible buying processes, and profitability fluctuating at the dealership, dealer websites must be configured to play a central role in every transaction, and every interaction.

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Blog

Marketing in a Cookie-less Future

Automotive internet marketing is changing. Third-party cookies are going away for good. So, what does that mean for your dealership?

DDC22-0177_Managed-Services-Upsell_Blog-Image_Better-Digital-Marketing_1254x836_v1

Article

Get The Most From Your Digital Marketing

As consumers demand more personalized marketing experiences and digital mediums become more expected, your dealership must stand out from your competition with a custom-built digital marketing strategy.

You-Say-You-Want-a-Revolution-Blog_Bob-George

Blog

You Say You Want A Revolution…

An industry-wide movement is taking place and dealerships who resist or don’t get onboard risk seeing their lots get left in the dust. The million-dollar question is: How do dealers embrace this revolution and make the RIGHT marketing changes to support the current landscape and set them up for success in the future?

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