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Overview1

Blog

The Top Three Considerations for Dealers Adopting New Digital Marketing Technology

At this point it's a given that car shoppers start online. But many of them expect a new digital shopping experience, one that lets them configure pricing, trade, and financing options simply and securely, done all on a dealer's website. This is good news for your business.

SUMMER_HEAT_CaseStudy

Blog

Learn How Hansel BMW of Santa Rosa Fueled Its Peak Sales Period with a Seasonal Ad Strategy

Learn how Hansel BMW of Santa Rosa fueled its peak sales period with a seasonal ad strategy, and a 50% credit.

Summer_Heat_eBook

Blog

Understand How Integrated Digital Ad Campaigns Can Optimize Summer Sales Strategy

Dealers typically enjoy as much as 35% of their total annual sales volume during the summer months, and they will significantly increase investment in digital advertising during the summer months compared to any other period of the year.

Blog_2015_06_01_FEATURED_4ROUTE1

Blog

Three Strategies to Help You Turn Up the Heat on Sales This Summer

Summer is one of the busiest seasons for auto sales, and one of the most competitive for dealers. Read on to learn the most impactful digital advertising tips to encourage more motivated car shoppers to head to your dealership this summer.

2015_04_25_MC01_FINAL

Blog

Three Worthy Digital Advertising Tips to Make Spring Even Brighter

Roughly five percent of the population is in the market for a car at any given moment. A car dealership, for example, in the greater Atlanta metro area, which is home to over 5.5 million residents, has a shot at selling a vehicle and associated products and services to roughly 275,000 people. Approximately a quarter million

Blog

Three Ways Your Dealership Can Attract Millennial Car Shoppers

Young people aren’t driving differently. They’re shopping differently. And that’s a good thing...

Case_Study_Lithia_Motors

Case Study

See How Connected Digital Strategy Helped Lithia Motors Reduce Costs and Increase Conversions

How a Connected Website and Advertising Strategy Powers a Top Dealership Group

Holiday_Blog_MC02

Blog

Four Tips for a Shining Advertising Strategy this Holiday Season

The holidays are here, and there’s plenty of evidence that this shopping season will be the most digitally connected yet. According to one projection, online sales will increase at least 13.5 percent compared with 2013. Shopper confidence due to lower gas prices and a recovering economy helps support the overall feelings of good

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