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Blog

Elevate Your Digital Marketing With Five Essential Insights From Cox Automotive’s Car Buyer Journey

Gaining insights into auto industry best practices is crucial. Understanding the car buyer’s journey is an essential step for automotive marketing professionals looking to drive engagement and boost sales. The 2023 Cox Automotive Car Buyer Journey study has provided a wealth of information that can significantly enhance your digital marketing strategy. Here, we distill the

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Blog

Optimize your website to drive customer engagement and conversions

We are committed to partnering with our clients to provide a best-in-class website user experience and have created a comprehensive playbook sharing just how. Discover key metrics for website performance, learn how to assess your site’s status, and explore strategies to enhance user engagement. The playbook spells out how you can maximize the value of

Conceptual keyboard – Cookies (red key)

Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

finger touches digital tablet with car website

Blog

Where is Automotive Ecommerce Today?

Author: Paulo da Silva, VP of Ecommerce Operations The idea of consumers buying their vehicle completely online used to sound like a crazy idea, right? As the automotive industry has evolved—and quite frankly online shopping in general—the desire and capability to buy vehicles completely online has taken the automotive industry by storm. Let’s take Mark.

Advertising SME Blog

Article

Progress, not Perfection. How to Take Your Advertising Up a Notch.

Author: Shane Unrein Listen, I get it! Staying on top of all-things advertising can be a daunting task. This is a fast-moving space that seemingly evolves daily. From Google rolling out new campaign-types each quarter, like pMax+, to Meta offering verified business checkmarks that help customers feel confident they’re dealing with a legit brand, all

About-us-News

Blog

Digital Marketing in 2022

Seismic shifts are reshaping the automotive digital-marketing and retailing landscapes. With consumer privacy and seamless user experiences now a highest-level priority, it’s critical for dealers to understand the data and insights available to them – and ensure they’re integrating those insights into their marketing efforts.

seo-dna-guide

Blog

Using SEO to Unlock Your Customers’ Car-Buying DNA

What if you could use SEO to do even more? In this guide, you’ll learn smart strategies for using SEO to overcome common dealership challenges.

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Blog

Survive the Cookiepocalypse: A How-To Guide

The next big challenge is already on its way — “the cookiepocalypse!” Don’t be fooled by the deceptively sweet name — the cookiepocalypse has the potential to upend the way your dealership currently connects with customers. Fortunately, there’s a sure way to protect your business from digital disaster, and it’s already in your possession — your own data.

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Blog

Elevate the Voices of Your Happy Customers

Attract new shoppers with more positive reviews and improved local SEO like this large dealership in the Northeast. Learn how they partnered with Dealer.com for Review Generation and Reputation Management services to increase positive reviews by 30 percent. Learn how they partnered with Dealer.com for Review Generation and Reputation Management services to increase positive reviews

Above and Beyond: The Data Behind Thriving Dealerships

Blog

Above and Beyond: The Data Behind Thriving Dealerships

Challenges and difficulties breed innovation. It’s through adversity that some of our most inspiring discoveries are found. So, for businesses and organizations coming through a long period of adaptation—like the last eighteen months—I commend you.

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