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Burlington, Vt., Sep. 13, 2019 – Dealer.com, a Cox Automotive brand, announced today its selection as a website and digital advertising provider for General Motors. Through the Website Choice Program, General Motors dealers can leverage Dealer.com’s premier digital marketing solutions, including the latest innovations that are dedicated to forging the shortest and most personalized path to

Winner of Business Intelligence Tools, Website Merchandising, Digital Retailing, U.S. Websites and Digital Marketing Awards   Burlington, Vt., Feb. 13, 2019 – Dealer.com, a Cox Automotive brand, won five Automotive Website Awards from the PCG Consulting Group, as it continues to provide dealers with digital innovations that create a more engaging, personalized, and streamlined shopping and

Burlington, VT — April 11, 2018 — Premier digital marketing partner Dealer.com has joined a group of elite companies to earn the Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), becoming the first and only automotive-specific digital advertising company to carry this highly coveted designation.   “We’re proud of the steps we’ve taken

BURLINGTON, Vt. –  After including Bing in a recent media campaign for one of its largest OEM partners, Dealer.com has been recognized for its investment in engineering initiatives that foster successful advertising campaigns with Bing. Named Bing Growth Hacker of the Year,  Dearler.com touts bringing in thousands of new advertisers to the Bing search network throughout the year,

Vermont Business Magazine Dealer.com, based in Burlington, has been named the Bing Growth Hacker of the Year, recognizing the company’s continued investment in engineering initiatives throughout the year to strengthen its connectivity and ability to grow successful advertising campaigns with Bing. Leveraging its powerful advertising platform, built for scalability, Dealer.com included Bing in the media plan for

Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com.   The ability to “read digital body language” helps determine which Internet users are the most serious about buying a vehicle, says Andy MacLeay, Dealer.com’s director-digital marketing.   He offers examples. If someone online only fills out a

The importance of digital advertising is undisputed. By the end of 2018, an estimated $273 billion will be spent on digital advertising, accounting for approximately 43% of global advertising dollars, according to an eMarketer report. In the automotive industry, digital advertising has become particularly important. Customers now spend 60% of their time online during the

“It is important for us to recognize it as an issue and do something about it,” says Dealer.com’s Andy MacLeay. Out, damn bot. That’s the battle cry of legitimate marketers who are intensifying the fight against digital ad fraud. As more shopping and advertising shifts online, auto dealers and others face a major modern threat