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2025 EV and Hybrid Insights

Blog

2025 EV & Hybrid Insights

In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla.  While

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Infographic

The Power of My Wallet and Accelerate My Deal on Dealer.com

Kelley Blue Book® My Wallet offers shoppers the opportunity to start a lead on Autotrader.com, KBB.com or a Dealer.com website. They can seamlessly carry their information through each platform, integrating with Accelerate My Deal on Dealer.com to complete the deal flow.

Sizzle Blog 4 image

Gain More Gross Profit Per Deal from Ready-to-Buy Shoppers

Did you know ready-to-buy shoppers are more likely to convert and bring in an average of $288 more gross profit per deal than other online leads? The key is to find as many of those shoppers as you can and focus your efforts on getting them down the path to purchase. One great way to

Sizzle Blog 3 image

Close Deals Faster with Personalized Terms

Our digital retailing tools, like Accelerate My Deal, let car buyers complete as much of their deal online as they want. Provide them with an easy-to-use shopping experience, enhanced by exclusive Cox Automotive data and insights for personalization. You can help customers move down a personally tailored purchase path from browsing to payment calculation, trade-in

Sizzle Blog 2 image

Blog

Countdown to Conversion: AI Personalization That Meets Every Shopper Where They Are

With Dealer.com’s AI-powered Experience Optimization, shoppers see the most relevant vehicles, offers, and content the moment they land on your site—no matter how they browse or where they started their journey (Autotrader, KBB.com, or your own website). Advanced AI analyzes every click and interaction to deliver a truly personalized experience. How AI-Powered Website Personalization Works

Sizzle Blog Feat Image

On to the Next One: Converting Lead After Lead with Personalization

Personalizing the shopper experience online gives car shoppers the flexibility and options they’re looking for and helps take them seamlessly from first click to conversion.

TAG-certified-against-fraud

Dealer.com Continues its Commitment to Combating Ad Fraud with TAG Recertification

Dealer.com, the premier auto industry digital marketing solution, remains the only automotive advertising company to attain this important certification from TAG.

Preparing for Tariffs – Essential Tips for Automotive Dealers

Blog

Preparing for Tariffs: Essential Tips for Automotive Dealers

Tariffs are here, and they are affecting the automotive industry. On Wednesday, March 26, a significant announcement was made: new tariffs, more extensive than anticipated and set at a 25% rate, will be implemented starting April 2. Last year, about 44% of new vehicles sold in the U.S. were imported from North America, Europe, and

Get Ready for the Shift – Why Dealers Must Rethink Ad Budgets Ahead of the 25_ Auto Tariff

Article

Get Ready for the Shift: Why Dealers Must Rethink Ad Budgets Ahead of the 25% Auto Tariff

Just turn on the news, and you will hear that the U.S. automotive industry is on the brink of significant change. With the imminent implementation of a 25% tariff on imported vehicles and parts, dealers must proactively adjust their strategies to navigate the evolving market landscape. Understanding the Tariff’s Impact Effective April 3, 2025, the

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Advertising and Marketing Compliance for Dealerships

The regulatory landscape is undergoing some recent changes, but it’s still important for dealerships to comply with federal and state laws. A culture of compliance not only protects your business from fines and fees, but it also helps preserve your reputation with consumers. The transparency and care that go into regulatory compliance reflect healthy business

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