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Blog

Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release

Your Dealer.com Website Has an Important New Certification Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites. As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork

Article

Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

2023 CBJ Top 5 Takeaways

Research

TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY

Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023, with nearly 3,000 respondents who purchased or leased their vehicles within the previous year. CLICK HERE to read our top 5

Noah Lee FLG Feature image

Blog

NADA 2024 – Q&A with Noah Lee

https://youtu.be/w1t9lVtLES4 As NADA 2024 approaches, Noah Lee, Director of Product Consulting for Dealer.com shares a preview of what to expect at the “auto industry event of the year”—plus some tips for networking while you’re at the show. Want to know what else to expect at NADA this year? Check out the new First Look Guide

Conceptual keyboard – Cookies (red key)

Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

NADA_2024_FirstLookGuide

Blog

Your First Look at NADA 2024

The NADA Show 2024 is right around the corner. Cox Automotive is thrilled to present our exclusive 2024 First Look Guide, crafted by our exceptional retail brand marketing teams—Dealer.com, Autotrader, Kelley Blue Book, xtime, VinSolutions, Dealertrack, Retail 360, and Ecommerce solutions. We encourage you to dive into this guide for a glimpse of the exciting

DDC23-0193_NADA-2024_Social-Image_Set-2_A_1200x628_v1

Blog

See What’s New for NADA 2024

To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2024 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. Bringing

finger touches digital tablet with car website

Blog

Where is Automotive Ecommerce Today?

Author: Paulo da Silva, VP of Ecommerce Operations The idea of consumers buying their vehicle completely online used to sound like a crazy idea, right? As the automotive industry has evolved—and quite frankly online shopping in general—the desire and capability to buy vehicles completely online has taken the automotive industry by storm. Let’s take Mark.

Advertising SME Blog

Article

Progress, not Perfection. How to Take Your Advertising Up a Notch.

Author: Shane Unrein Listen, I get it! Staying on top of all-things advertising can be a daunting task. This is a fast-moving space that seemingly evolves daily. From Google rolling out new campaign-types each quarter, like pMax+, to Meta offering verified business checkmarks that help customers feel confident they’re dealing with a legit brand, all

modern_dealers_thumbnail_featured

Blog

The Step-by-Step for Modern Dealers

In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to make a step-by-step plan to activate and leverage them to empower your sales, retain customers and increase new business for the digital future.

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