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CampaignCreativeElements

Blog

The 4 Most Important Creative Elements of an Integrated Campaign

Today’s car shoppers are inundated with advertisements. In order to break through this clutter, it's important for your campaigns to reflect your brand and deliver a consistent and captivating message.

ReferralAnalytics

Blog

3 Reasons to Drill Down into Your Web Data Using Referral Analytics

Whether you’re a seasoned dealership analytics veteran or just getting started in tracking your business’s digital performance, this article is for both of you. Think of digital traffic this way: it’s a binary stream of car shopper data that flows to your dealership. The head waters of this traffic are numerous: your dealership website, social

Headquarters-Exterior-1

Dealer.com Recognized with Elite Status in New Expanded Bing Partner Program

BURLINGTON, Vt., Dealer.com, a Cox Automotive brand, has been recognized by Microsoft with Elite status as part of the company’s expansion of its Bing Partner Program. The status signifies Dealer.com as one of a select group of top performing partners to act as trusted advisors to its growing customer base for search advertising opportunities within

113468_160727_WEB_StrategicAdvStepsToDeployHolidaySeasonInsightsArticle_FINAL

Blog

How to Tailor a Winning Holiday and Year-End Advertising Strategy

The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on the seasonal demand of deal-seeking shoppers that are inspired by holiday sales events. To take advantage of this holiday shopping motivation and behavior, the majority of which begins with consumers researching vehicles on

160017_WEB_SEOSEMBenefitsBlogPost_HeroGraphic_4ROUTE

Blog

The Benefits of a Combined SEO and SEM Strategy

Everything I cook requires multiple ingredients, no matter how short the recipe. It’s the marriage of many items that makes the end result so tasty. Similarly, vehicles operate via the same principle. Various parts and fluids must be present and working together for optimal performance. The key elements needed for both the mechanical upkeep of

eBayAutoParts

Blog

5 Reasons Your Dealership Should Be Selling Auto Parts on eBay Motors

The online auto parts market is growing in leaps and bounds. With so many tutorial and how-to videos online, people feel more confident in their DIY skills when it comes to basic car maintenance. A UPS study in 2014 found that 69 percent of auto part shoppers research the part they want online, and 59

SEOCaseStudyInsights

Blog

Learn how our Premium SEO package powered 49% more website visits.

In a recent Dealer.com Premium SEO Performance Study, we looked at the average lift in KPI’s for our Premium SEO package and found, on average, dealer websites captured 49% more website visits, 57% more organic visits, 53% more form submissions and 33% more VDP views.

Social-Media-Marketing-Best-Practices

Blog

Evolving Your Marketing Strategy with Social Media

There are 1.7 billion active monthly Facebook users and another nine hundred million using Twitter, LinkedIn, and Instagram. To put it another way, about 37 percent of the world’s population are using at least one of these social media platforms. Of this 37 percent, a significant portion are actively shopping for goods and services –

160421_WEB_DoDealersStillNeedSEOArticle_BlogGraphic_4ROUTE

Blog

Do Car Dealerships Still Need SEO?

A decade ago, SEO (Search Engine Optimization) was a buzzword in the automotive industry; a concept which was hard to grasp and that few understood. Over the years, however, most businesses have modified their marketing strategy to include some form of organic SEO. As a result, website providers and advertising agencies developed and expanded their

Cox_Automotive_PRIMARY_LOGO

Cox Automotive Names Brian Geitner President of Media Solutions Group

Proven business leader will oversee Autotrader, Kelley Blue Book and Dealer.com ATLANTA, August 10, 2016 – Cox Automotive, a leading provider of digital marketing, software, financial, wholesale and e-commerce solutions across the automotive industry, today announced that Brian Geitner has been named President, Media Solutions Group. As President, Geitner will oversee the company’s Autotrader, Kelley

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