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Summer_Heat_eBook

Blog

Understand How Integrated Digital Ad Campaigns Can Optimize Summer Sales Strategy

Dealers typically enjoy as much as 35% of their total annual sales volume during the summer months, and they will significantly increase investment in digital advertising during the summer months compared to any other period of the year.

Blog_2015_06_01_FEATURED_4ROUTE1

Blog

Three Strategies to Help You Turn Up the Heat on Sales This Summer

Summer is one of the busiest seasons for auto sales, and one of the most competitive for dealers. Read on to learn the most impactful digital advertising tips to encourage more motivated car shoppers to head to your dealership this summer.

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Blog

Delivering More Paid Search Power for Mobile with Google’s New Dealer Listing Ads

Google recently announced new search ad listing placements to its mobile search engine results pages to deliver a stronger user experience. Read on to discover what these new ads can mean for your overall digital strategy.

Blog_051815_FINAL

Blog

Six Ways for Internet Managers to Look Beyond Leads

Focusing too heavily on traditional leads provides a limited picture of a dealership's digital effectiveness. Read on to discover how to interpret and convert on the digital data that matters most.

Blog

April Auto Retail Trends to Help Inform Your Summer Sales Strategy

SUV sales and mobile shopping were on the rise in April. See what this can mean for your dealership come summer's busy shopping season.

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Blog

Three Worthy Digital Advertising Tips to Make Spring Even Brighter

Roughly five percent of the population is in the market for a car at any given moment. A car dealership, for example, in the greater Atlanta metro area, which is home to over 5.5 million residents, has a shot at selling a vehicle and associated products and services to roughly 275,000 people. Approximately a quarter million

Digital Air Strike and Dealertrack Technologies Enter into Channel and Product Agreements to Drive Quality Leads for Dealers

Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (Nasdaq: TRAK) today announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities.

Blog

Three Ways Your Dealership Can Attract Millennial Car Shoppers

Young people aren’t driving differently. They’re shopping differently. And that’s a good thing...

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Blog

Using 2014’s Big Data Trends to Help You Execute Your Marketing Strategy

The web is a dynamic place. Taken from the perspective of an individual, browsing by a search term and clicking around a website may not say much. One could even argue that web metrics are flawed: maybe that bounce was an accidental click, or that page was unintentionally left open in a browser for days.

2015_02_27

Blog

Eight Tips to Help Every New Dealership Internet Manager

It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an opportunity that is exciting and challenging.

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