Home / Resources / Page 8

Resources

Filter By:

Topic

Product

Resource Format
dca-__-720×516-s 3m Read

Strong Showing from Cox Automotive Retail Solutions Brands at 2020 Dealers’ Choice Awards Is Testament To Dealer Resilience In The Face of COVID-19

This year, the auto retail industry faced unprecedented challenges that upended long-established business practices. However, shutting doors didn’t mean shutting down for many dealerships, who embraced digital adoption and successfully transformed a century-old industry in just a matter of months. That’s why the recognition of Cox Automotive Retail Solutions brands at the 2020 Dealer’s Choice Awards is especially poignant this summer.
Read More
SRP 4m Read

Dealer.com Launches New SRP Experience To Boost Inventory Search Efficiency

The increase in online car shopping activity demands an upgraded user experience. That’s why Dealer.com is introducing an all-new search results page experience with strategic new upgrades that improve inventory search, browsing and digital tool usage for Dealer.com clients and their customers. Dealer.com’s new search results page (SRP) enhancements help different types of shoppers find the right vehicle faster by guiding them to the critical inventory information they need, and ultimately making it easier for consumers to reach their destination—the vehicle deal page (VDP)—from any device, anywhere.
Read More
DDC20-0041_SRP_Blog-Image-1_900x550_v1 5m Read

Searchers, Browsers, and Tool Users: How Different Types of Car Shoppers Find What They Need with Dealer.com’s New SRP

Did you know that on average, your customers spend about 60% of their total shopping time online. That’s a lot of time spent researching cars. And this trend is likely to continue (even increase), given current circumstances and social behaviors. But even though nearly every shopper spends time researching cars online, every customer is different. In fact, online car shoppers can
Read More
2020 Ads ford email 1 header 4m Read

Dealer.com Selected as FordDirect Advantage Premier Partner

Dealer.com today announced it has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program. Fueled by Cox Automotive’s unparalleled insight into the behaviors of in-market shoppers, key integrations, and more than a decade of digital advertising expertise, Dealer.com gives Ford and Lincoln dealers the opportunity to maximize sales through more precise, consistent advertising portfolios aligned to their strategies.
Read More
Screen Shot 2020-04-28 at 5.41.54 PM 1m Read

Digital Marketing for Your Re-emergence: Website UX Best Practices

The challenges dealers have faced during the last few months have reshaped the market. As you think about restarting your operations, consider this question: what did COVID-19 teach us about consumers and their sales and service needs? What customer conveniences are likely to stick around, and what digital marketing skills will continue to be key drivers? Watch this webinar to learn about website best practices.
Read More