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Home / Resources / Page 9

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800×500 Kate Quinn 04.22.2020

Blog

Craft Effective Digital Marketing Communications in a Changing Environment

With government and public health updates being released every day, you may feel the need to follow this lead and share all the steps your dealership is taking to protect and support your customers. You know what you want to say, so the next issue to address is how you say it.

DDC Miranda Jonswold blog 800×500 04.21.2020

Blog

Best Practices for Engaging Customers Through Social Media

While social distancing guidelines remain in place, people have become increasingly reliant on digital tools and resources to feel connected. Enter: social media.

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Blog

Video Advertising for Tier 1 and Tier 2: The Dealer.com Advantage

Video advertising isn’t just for Tier 3 dealers. It can also help Tier 1 and Tier 2 organizations—OEMs and regional dealer groups—to localize brand-level video content, launch video campaigns quickly and at scale, and monitor performance.

ROI

New Website Integration API Delivers Cutting-Edge Third-Party Experience on Dealer.com Platform

Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces a new integration enhancement to its website platform to help dealers deliver a better online user experience. The new website integration API makes it easier to create immersive third-party experiences on the Dealer.com platform, ultimately building more trust between shoppers and dealers through seamless user interactions.

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Blog

Making Your Next Move: Data, Insights and Opportunities in the Age of Social Distancing

With data and insights from more than 50% of US franchise dealers, Dealer.com has a view into how consumers are adjusting to social distancing. Watch our webinar Your Next Move: Data, Insights and Opportunities in the Age of Social Distancing to hear actionable steps you can take to maximize sales and service.

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Blog

Data, Insights and Opportunities in the Age of Social Distancing

The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our findings in this post, every dealership’s story about the impact of COVID-19 will be slightly different. You can apply our findings through the lens of your business and your market to help define your digital marketing strategies moving forward.

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Webinar

Webinar: Reaching Remote Consumers Through Video Advertising

Current events have disrupted the car buying journey. While social distancing, customers are less likely to visit your dealership, but will spend more time shopping online. Video advertising is one of the best ways to continue reaching them, but to stay competitive, your dealership will need flexible tools that allow for quick adjustments to campaign

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Blog

Digital Advertising as the Car Shopping Experience Evolves

By Scott Blodgett As car shopping moves from traditional retail to an online environment, your customers will be leveraging digital channels more than ever. Screen time will certainly increase as we spend more time at home, as we’ve seen happen in Europe with a 50% increase in internet traffic. The methods in which we research, shop and buy things – including cars – have already

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Blog

Prioritize Relevant and Current Content on Your Digital Channels

Whether you have mandated store closures in heavily impacted areas in the country, you are located in an area where the concern is growing, or in a location where it’s business as usual, you need to be digitally present.

Dealer.com Maintains Commitment to Ad Fraud Protection with TAG Recertification Against Fraud

For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Dealer.com is theonly automotive-specific digital advertising company to carry this coveted designation.

AWA

Dealer.com Receives Two Automotive Website Awards

Dealer.com, the premier end-to-end digital marketing solution and partner for automotive dealerships, was recognized for its outstanding website performance and personalization capabilities; winning two categories in PCG Companies 13th annual Automotive Website Awards (AWAs).

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Blog

Be Present: Leverage Digital When Consumer Behavior Changes

By Mark Bernstein and Ben Gilbert As shoppers follow public health guidelines and practice social distancing, local automotive businesses are experiencing a noticeable shift in consumer behavior. More are turning to online search and news for answers to their questions and solutions to their needs, resulting in increased search volume and media consumption. However, as

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Blog

Digital Retailing Best Practices Webinar: How to Make the Most Out of Your Digital Retailing Solution

Digital Retailing Best Practices Webinar Watch as Mo Zahabi, Senior Director of Product Consulting, details how dealers can make the most out of their Digital Retailing solutions. Download the accompanying presentation slides.

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Blog

Video Advertising: Connect Your Audience with Your Inventory

“Help Me Sell More Cars” is Evolving From the industry’s earliest days, dealerships have had the same singular goal: sell more cars. And, while increasing sales is probably still at the top of your priority list, the goal has shifted in recent years. Now, you want to sell more cars while maintaining or, better yet,

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Blog

A New Focus On The “Online to In-Store” Consumer Experience

For the last few years, dealers have put significant focus into how best to bridge the online and in-store consumer experiences into a singular, cohesive shopping journey.

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New Dealer.com Digital Storefront Solutions Deliver Competitive Edge for Dealers at 2020 NADA

BURLINGTON, February 5, 2020 – Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces new enhancements to its digital storefront during the runway to the 2020 NADA Show. The company’s latest offering harnesses Cox Automotive data – the largest collection of automotive shopping behavior insights available – to ensure dealers have the tools necessary to

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Blog

5 Steps to Creating a Great Service Special

Your new Specials Campaigns Manager is a powerful tool—it uses automation to deliver coupons, slides and banners across your website experience and for every profit center.

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Blog

Specials Campaign Manager: Group Distribution & Prioritization Now Available

By Marissa Coolidge, Product Delivery Manager – Dealer.com Websites This fall, our engineers released some exciting updates to Specials Campaign Manager–based on your feedback. Specials Campaign Manager helps you quickly and easily create, manage, and distribute specials across your website experience and now, across multiple rooftops. Let’s dive into the new functionality. Group Distribution of

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Blog

Turn Details Into Deals

Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new Vehicle Deal Pages By Jon Ferry and Casey Corcoran, Dealer.com Web Platform and User Experience Team Dealer.com’s Web Development and User Experience teams use several different quantitative and qualitative research methods to identify solutions that best meet the needs of

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Blog

Spotlight on Accessibility

Dealer.com’s Head of User Experience answers your questions on this hot topic. With the number of ADA-related lawsuits on the rise, we’re empowering our clients—and the industry at large—to understand accessibility as it relates to your digital storefront. We’ve received a lot of very good questions from our network of dealers about website accessibility. Jeffrey

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