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Home / Managed Services / Page 5

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Blog

Maintaining Control of Online Retail Starts with Understanding Digital Body Language

At the just-concluded NADA 2016 Trade Show, Cox Automotive Vice President of Digital Retailing Mike Burgiss spent much of the show discussing online sales concepts and trends with dealers and managers. He also hosted two detailed workshops about how dealers can maintain control of online retail – while at the same time providing the type of

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Blog

The Most Important Factors Affecting Your Ads’ Ranking on Google

QS x MB = AR No, this isn’t the new slope-intercept form and there won’t be a quiz at the end of this article. We’re here to talk paid search ad performance and the simple equation above is very important to your success. Let me make it a little clearer: Quality Score x Max Bid

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Blog

Video Is Replacing the In-person Test Drive

You know your customers are relying more and more on information they find online before they ever set foot in your dealership. You’ve been seeing it firsthand for years. The industry’s been telling you for quite some time, and everyone’s seen the stats to support it. From social media to online car review services to

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Blog

The Importance of Impression Share

When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory.

BrownAutomotiveCaseStudy

Case Study

See How Dealer.com Managed Services Increased One Dealer Group’s Marketing Efficiencies and Enhanced Its Brand

Long-time Dealer.com website partner Brown Automotive Group adopted Dealer.com Managed Services to optimize its stores’ visibility, manage more effective campaigns, and to allow the group to focus more on advancing its digital strategy. The results were significant. Download the Case Study

Blog_051815_FINAL

Blog

Six Ways for Internet Managers to Look Beyond Leads

Focusing too heavily on traditional leads provides a limited picture of a dealership's digital effectiveness. Read on to discover how to interpret and convert on the digital data that matters most.

Blog

April Auto Retail Trends to Help Inform Your Summer Sales Strategy

SUV sales and mobile shopping were on the rise in April. See what this can mean for your dealership come summer's busy shopping season.

2015_02_27

Blog

Eight Tips to Help Every New Dealership Internet Manager

It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an opportunity that is exciting and challenging.

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