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ExperienceOptimization-1

Blog

It’s Time to Get Personal: 3 Ways a Tailored Website Experience Fuels Results

One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way? We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or new

GooglePageSpeedInsights

Blog

Discerning the Real Value of Google PageSpeed Insights Test Results

We all know from experience how important website speeds are, especially when using a mobile device over a mobile network. As technology advances, the importance of delivering a convenient and streamlined experience, facilitated through reliable and quick-loading webpages, is more crucial than ever. There are tools out there, like Google PageSpeed Insights, which can test and

HidingContentReadMore

Blog

How “Hiding” Content Behind a Read More Button Impacts SEO

At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding” content behind a Read More button affects websites’ SEO. His answer wasn’t surprising considering Google’s stance on user experience. This practice, which essentially directs users to click a button/link that says Read More or Read On to view the full content,

MobileLoadTimeTest

Blog

How to Determine Mobile Website Load Times with Accuracy

You may have noticed more industry buzz surrounding mobile website loading speeds. For this, we can thank Google and its update to the “Test My Site – Think With Google” tool. Test My Site – Think With Google now shows mobile webpage loading results in seconds at 3G connection speeds, as well as estimated traffic

DigitalRetailingBDC

Article

6 Ways Digital Retailing Can Power Your BDC Performance

It doesn’t take much digging to uncover what’s the big story in automotive retail these days: online car shopping. For the last two years, there’s been plenty of industry chatter about the digital solutions transforming the way vehicles are bought and sold. It’s not just a huge story, it’s THE story. But when it comes

PartnerwithAllMajorSearchEngines

Blog

Why Your Digital Marketing Provider Should Partner with All Major Search Engines

Add Bing’s 2017 Channel Partner of the Year North America award to our trophy case. The award is recognition of our long-standing collaboration with Bing – a relationship we are very proud of, as we are with all of our partnerships with major search engines. Yes. We know we’re patting ourselves on our backs here.

DesignEditor-1

Blog

7 Ways to Update Your Website’s Appearance with Design Editor

Many Dealer.com programs include a tool that can update the look and feel of your homepage or your entire website. Here are seven ways that Design Editor makes website transformation straightforward and fast to help your business stand out: 1. Update the look and feel of your homepage and entire website in a few simple

MobileLotCapture

Blog

8 Tips to Maximize Your Inventory Merchandising with Mobile Lot Capture

Inventory is the lifeblood of your dealership website. Head over to ControlCenter and use visualizations to see areas of your homepage that visitors interact with the most. Chances are your vehicle listing and vehicle details pages should be glowing. You Dealer.com mobile app features Mobile Lot Capture to effectively and immediately help you VIN-scan, and

Dealer.com-TAG-Registered

Blog

How Dealer.com Is Taking Strides to Fight Digital Ad Fraud

Digital advertising fraud has gained some attention recently, and rightfully so. A 2014 study conducted by the Association of National Advertisers (ANA) and WhiteOps estimated that advertisers were expected to lose $7.2 billion globally in 2016 as a result of fraudulent impressions or bots1. More recently, WhiteOps (an industry leader combating digital advertising fraud) reports

HTTPS-Security

Blog

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy. Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in the search

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