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160421_WEB_DoDealersStillNeedSEOArticle_BlogGraphic_4ROUTE

Blog

Do Car Dealerships Still Need SEO?

A decade ago, SEO (Search Engine Optimization) was a buzzword in the automotive industry; a concept which was hard to grasp and that few understood. Over the years, however, most businesses have modified their marketing strategy to include some form of organic SEO. As a result, website providers and advertising agencies developed and expanded their

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Blog

6 Tips to Make Shooting Video an Integral Part of Your Merchandising Strategy

Potential customers are looking at your dealership and your competition for reasons to pick one over the other, and they’re making those decisions quickly. According to J.D. Power, in-market shoppers are visiting fewer dealerships than ever (1.4 down from 5), and arrive on the lot more informed, thanks to extensive car shopping research online. This

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Blog

Understanding the Difference Between Leads and Customers

Pop quiz: A woman walks into a dealership showroom. “Good afternoon! Welcome to ROI Motors,” says the salesperson as he offers his hand to her. Should we consider this person a “Lead” or a “Customer?” Want a hint? You can’t shake hands with a lead. This is an important distinction because the two terms –

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Blog

6 Steps to Making Your Website More Than a Digital Brochure

The expectations of today’s car shoppers are rapidly evolving. Shoppers are significantly more mobile, more tech-savvy, and more informed than ever before. They expect purchase process transparency and an engaging website experience where digital interaction is key to a successful sale. The days of dealership websites functioning as digital brochures are long gone. But how

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Blog

How Quick Service and Fulfillment Are the Future for Online Auto Parts Retailers

The online parts market is more competitive than ever, and pretty soon price won’t be enough to keep you ahead. With so much choice, customers can afford to be picky. That’s why customer service and fulfillment speed will become increasingly important in the future of auto parts retailers. So what can you do to keep

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Blog

Terry Henricks Chrysler Dodge Jeep Ram

Terry Henricks – Featured Dealer Terry Henricks is synonymous with business values, customer satisfaction, and now, digital strategy. Family owned for the past 26 years, Terry Henricks Chrysler Dodge Jeep Ram is deeply committed to its customers. It’s no wonder that Chrysler has awarded the dealership with the highest customer satisfaction score in the industry.

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Blog

The Top 10 Elements of a Search Engine-Optimized Landing Page

Gone are the days of stuffing websites chock-full of keyword-rich content to gain top search engine rankings. No more simple replication of webpages and the swapping of geographical targets within content to “expand” search visibility (e.g. doorway pages). In 2015, Google is more sophisticated than ever. Its ranking algorithm focuses heavily on content relevance and

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Blog

Defining the Digital Advertising Buzzwords That All Dealers Should Know

Learn the industry's vocabulary, and understand which words to pay attention to, and which to avoid.

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