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Home / Digital Marketing / Page 2

Digital Marketing

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Blog

See what’s new: The latest digital marketing solutions

And that’s a wrap for the NADA Show 2023! Thanks for stopping by the Dealer.com booth and demoing our latest innovations. Dealer.com does more than provide websites, we’re the premier end-to-end digital marketing solution for your automotive dealership. And whether you are current or new Dealer.com customer, now is the time to get started on

Article

AWA 2023 Award Winner: Kelley Blue Book® My Wallet on Dealer.com Websites

Kelley Blue Book® My Wallet on Dealer.com websites received the Enterprise Retailing award during the 2023 AWA Awards. Presented by Brian Pasch Enterprises, the AWAs have been a benchmark in the auto industry for recognizing innovative products in technology, design, search marketing, social media, and digital retailing. Kelley Blue Book® My Wallet is an

NADA-2023-Noah-Lee-TL-Blog-Image

Article

See What’s New for the NADA Show 2023

To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2023 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. Watch

Cookieless2

Article

What does Cookieless Future mean to Dealer.com Dealers

Cookieless Futures One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to deliver more relevant messages. There are changes coming to how we track and measure online behavior, and you may have already heard about

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Article

Is Your Website Mobile-First?

Having a mobile-friendly website is one that correctly displays on mobile and handheld devices. This makes for a streamlined experience for your dealership staff and online car shoppers when viewing your website.

Amplify-Your-Fixed-Ops-Merchandising-to-Find-Hidden-Profits

Blog

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Dana Ayer, manager of Performance Management at Dealer.com, recently spoke to dealers about how to find hidden profits through fixed ops merchandising

Close More Deals with Your Digital Retailing Tools

Blog

Close More Deals with Your Digital Retailing Tools

Amanda Hilerio, eCommerce Performance Manager at Dealer.com, recently spoke to dealers about how to take their digital retailing game to the next level.

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Blog

Marketing in a Cookie-less Future

Automotive internet marketing is changing. Third-party cookies are going away for good. So, what does that mean for your dealership?

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Article

Get The Most From Your Digital Marketing

As consumers demand more personalized marketing experiences and digital mediums become more expected, your dealership must stand out from your competition with a custom-built digital marketing strategy.

You-Say-You-Want-a-Revolution-Blog_Bob-George

Blog

You Say You Want A Revolution…

An industry-wide movement is taking place and dealerships who resist or don’t get onboard risk seeing their lots get left in the dust. The million-dollar question is: How do dealers embrace this revolution and make the RIGHT marketing changes to support the current landscape and set them up for success in the future?

DDC21-0170_NADA-2022_Blog-Image_Next-Level-Consumer-Experiences_1254x836_v2

Article

Deliver Next-Level (Not Generic) Consumer Experiences

Your customers expect a unique and personalized experience. Failure to deliver on this expectation by giving them a generic, one-buyer-fits-all digital experience can lead to loss of sales. Both you and your customers deserve better.

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Article

Make 2022 the Year of Premium Consumer Experience

The beginning of a new year is always an inspiring time for me. While I’m always focused on continuous improvement, there’s something about flipping the calendar that makes the new possibilities and opportunities ahead more exciting than ever. It’s a great time to reflect and set an intention for the year ahead.

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Article

4 Marketing Strategies for Overcoming Inventory Shortages

Implement these four auto dealer marketing strategies to face down inventory obstacles and overcome supply chain challenges at your dealership.

He’s the best when it comes to business

Article

Building the Path to Better Digital Marketing

It’s not easy to unwind the nuances of automotive digital marketing, and no one-size-fits-all playbook exists to address the myriad challenges across all tiers of the marketplace. We are seeing an industry-wide common goal to create advertising programs that spend less and sell more, and ultimately move closer toward a trusted digital experience across the board.

Car Dealership

Article

Three Sourcing Strategies for Low Inventory Levels

To withstand the used-car shortage expected in 2022, dealers must consider sourcing vehicles outside of the traditional box and through channels beyond billboard and TV advertising.

About-us-News

Blog

Digital Marketing in 2022

Seismic shifts are reshaping the automotive digital-marketing and retailing landscapes. With consumer privacy and seamless user experiences now a highest-level priority, it’s critical for dealers to understand the data and insights available to them – and ensure they’re integrating those insights into their marketing efforts.

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Article

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Learn about website marketing best practices, key Cox Automotive integrations, and other actions you can take to amplify your fixed ops messaging to find more profits.

Close More Deals with Your Digital Retailing Tools

Article

Close More Deals with Your Digital Retailing Tools

Learn the new and evolving expectations of your digital retail shoppers, and how to adjust your processes, make better customer connections, and close more deals.

Marketing in a Cookieless Future

Blog

Marketing in a Cookieless Future

Learn everything you need to know to navigate the transition away from third-party cookies while thriving in a new era of online advertising. 

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Blog

How to Retain and Resell Current Customers

With strong strategies and advanced technology, you can maintain customer relationships that last a lifetime—bringing more value and efficiency to your business. Consider these best practices for retaining and reselling your customers.

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