1m Read Article Deliver Next-Level (Not Generic) Consumer Experiences Your customers expect a unique and personalized experience. Failure to deliver on this expectation by giving them a generic, one-buyer-fits-all digital experience can lead to loss of sales. Both you and your customers deserve better. Read More
5m Read Article Make 2022 the Year of Premium Consumer Experience The beginning of a new year is always an inspiring time for me. While I’m always focused on continuous improvement, there’s something about flipping the calendar that makes the new possibilities and opportunities ahead more exciting than ever. It’s a great time to reflect and set an intention for the year ahead. Read More
1m Read Article 4 Marketing Strategies for Overcoming Inventory Shortages Implement these four auto dealer marketing strategies to face down inventory obstacles and overcome supply chain challenges at your dealership. Read More
4m Read Article Building the Path to Better Digital Marketing It’s not easy to unwind the nuances of automotive digital marketing, and no one-size-fits-all playbook exists to address the myriad challenges across all tiers of the marketplace. We are seeing an industry-wide common goal to create advertising programs that spend less and sell more, and ultimately move closer toward a trusted digital experience across the board. Read More
4m Read Article Three Sourcing Strategies for Low Inventory Levels To withstand the used-car shortage expected in 2022, dealers must consider sourcing vehicles outside of the traditional box and through channels beyond billboard and TV advertising. Read More
1m Read Blog Digital Marketing in 2022 Seismic shifts are reshaping the automotive digital-marketing and retailing landscapes. With consumer privacy and seamless user experiences now a highest-level priority, it’s critical for dealers to understand the data and insights available to them – and ensure they’re integrating those insights into their marketing efforts. Read More
1m Read Article Amplify Your Fixed Ops Merchandising to Find Hidden Profits Learn about website marketing best practices, key Cox Automotive integrations, and other actions you can take to amplify your fixed ops messaging to find more profits. Read More
1m Read Article Close More Deals with Your Digital Retailing Tools Learn the new and evolving expectations of your digital retail shoppers, and how to adjust your processes, make better customer connections, and close more deals. Read More
1m Read Blog Marketing in a Cookieless Future Learn everything you need to know to navigate the transition away from third-party cookies while thriving in a new era of online advertising. Read More
3m Read Blog How to Retain and Resell Current Customers With strong strategies and advanced technology, you can maintain customer relationships that last a lifetime—bringing more value and efficiency to your business. Consider these best practices for retaining and reselling your customers. Read More