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Home / Digital Marketing / Page 8

Digital Marketing

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SmartDisplayAds

Blog

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!”

ExperienceOptimization-1

Blog

It’s Time to Get Personal: 3 Ways a Tailored Website Experience Fuels Results

One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way? We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or new

HidingContentReadMore

Blog

How “Hiding” Content Behind a Read More Button Impacts SEO

At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding” content behind a Read More button affects websites’ SEO. His answer wasn’t surprising considering Google’s stance on user experience. This practice, which essentially directs users to click a button/link that says Read More or Read On to view the full content,

SocialAffectsSEO

Blog

3 Ways Social Media Can Help Your Dealership Increase Search Ranking

It’s not news that social media and SEO are invaluable to every dealership’s marketing strategy today. SEO has long been a critical element of search engine visibility, while social media, newer to the marketing scene, has become essential to a holistic digital strategy. Perhaps what gets lost or continues to go unrecognized, however, is the

PrepareDealershipforDigitalRetailing

Blog

5 Ways to Prepare Your Dealership Team for Digital Retailing

It’s where the auto industry is headed: the ability to buy a car online. More importantly, it’s what the vast majority of your customers want. Your dealership knows this, which is why you have subscribed to Digital Retailing.

TechKnowledgeSalesStaff

Blog

How to Sell High-Tech Vehicles Without a PhD from MIT

It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but they probably won’t make or break the sale. Right? Not so fast. For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process. According to Autotrader’s 2016

170091_DDC_PricingCalculationsInventoryDisplayConfig_FB_FINAL

Blog

Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider

Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons. Don’t show any pricing and just include a “call to inquire” button. The combinations for displaying your inventory’s prices seem practically endless. And rightly so. Inventory pricing, and how your website displays it

SecureWebsiteExperience

Blog

Why Website Security Is Essential for a Consumer-Centric Website Experience

Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with automobile leads solutions and more shopper-centric capabilities. As

150071_WEB_ImpactfulAutomotiveKeywordsBlog_Graphic_FINAL

Blog

How to Uncover Impactful Automotive Keywords Using Google’s Search Console

Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword referral data when it was available. Before 2013, webmasters could log into Google Analytics to reveal every keyword that drove traffic to a site. Seeing the actual keywords, pages visitors landed on, and all

AutomotiveMicromoments

Blog

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments, or key behaviors that led, or didn't lead, to a purchase.

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