1m Read Blog Webinar: Creating Your Virtual Sales Approach It’s crucial to shift your current selling approach. Learn a 5-step sales process that is customized to today’s online car shopper in this webinar, hosted by Rich Mertz, Sr. Manager of Digital Retailing & Digital Selling Expert. Read More
5m Read Blog Craft Effective Digital Marketing Communications in a Changing Environment With government and public health updates being released every day, you may feel the need to follow this lead and share all the steps your dealership is taking to protect and support your customers. You know what you want to say, so the next issue to address is how you say it. Read More
4m Read Blog Video Advertising for Tier 1 and Tier 2: The Dealer.com Advantage Video advertising isn’t just for Tier 3 dealers. It can also help Tier 1 and Tier 2 organizations—OEMs and regional dealer groups—to localize brand-level video content, launch video campaigns quickly and at scale, and monitor performance. Read More
4m Read New Website Integration API Delivers Cutting-Edge Third-Party Experience on Dealer.com Platform Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces a new integration enhancement to its website platform to help dealers deliver a better online user experience. The new website integration API makes it easier to create immersive third-party experiences on the Dealer.com platform, ultimately building more trust between shoppers and dealers through seamless user interactions. Read More
4m Read Blog Prioritize Relevant and Current Content on Your Digital Channels Whether you have mandated store closures in heavily impacted areas in the country, you are located in an area where the concern is growing, or in a location where it’s business as usual, you need to be digitally present. Read More
5m Read Dealer.com Maintains Commitment to Ad Fraud Protection with TAG Recertification Against Fraud For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Dealer.com is theonly automotive-specific digital advertising company to carry this coveted designation. Read More
4m Read Blog Be Present: Leverage Digital When Consumer Behavior Changes By Mark Bernstein and Ben Gilbert As shoppers follow public health guidelines and practice social distancing, local automotive businesses are experiencing a noticeable shift in consumer behavior. More are turning to online search and news for answers to their questions and solutions to their needs, resulting in increased search volume and media consumption. However, as Read More
3m Read Blog Video Advertising: Connect Your Audience with Your Inventory “Help Me Sell More Cars” is Evolving From the industry’s earliest days, dealerships have had the same singular goal: sell more cars. And, while increasing sales is probably still at the top of your priority list, the goal has shifted in recent years. Now, you want to sell more cars while maintaining or, better yet, Read More
4m Read Dealer.com Improves Car-Buying Experience for Customers Through Premier Digital Storefront Solution BURLINGTON, Vt., August 1, 2019 –Dealer.com, the premier digital marketing solution and partner for auto dealerships, understands the consumer’s car buying process has changed dramatically as technology disrupts the industry. As such, Dealer.com recently launched its new premier digital storefront solution designed for dealers to engage customers in the fastest and most effective manner possible. Read More