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Dealer.com to discontinue support of Internet Explorer 11

Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next year. Although customers that use IE 11 to access Dealer.com websites make up just 1.1% of total traffic, we will be implementing a three-phase plan to discontinue IE 11 support, while notifying these customers about the impending changes and how to access your website using a different browser.

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Five Questions Every Car Dealer Website Should Answer

Car shoppers are bound to have a lot of questions, especially amid all the recent changes and phased reopening across the country. To give customers the information they need to move forward in their buying journey, every car dealer website should answer these questions.

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A New Focus On The “Online to In-Store” Consumer Experience

For the last few years, dealers have put significant focus into how best to bridge the online and in-store consumer experiences into a singular, cohesive shopping journey.

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Turn Details Into Deals

Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new Vehicle Deal Pages By Jon Ferry and Casey Corcoran, Dealer.com Web Platform and User Experience Team Dealer.com’s Web Development and User Experience teams use several different quantitative and qualitative research methods to identify solutions that best meet the needs of

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Why Website Security Is Essential for a Consumer-Centric Website Experience

Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with automobile leads solutions and more shopper-centric capabilities. As

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