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Home / Data and Insights

Data and Insights

nVision Training Academy

nVision Dealer Academy Dealer education to optimize your Digital Retailing performance Register for our expert-led nVision training sessions with live Q&A July Analyzing Traffic Insights for Deal…

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Article

Putting Data to Work for Your Dealership

Knowing who your customers are and what they’ve been looking at on your website and browsing behavior can be a huge competitive advantage for your dealership. But how do you get this data and act on i…

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Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

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Blog

Where is Automotive Ecommerce Today?

Author: Paulo da Silva, VP of Ecommerce Operations The idea of consumers buying their vehicle completely online used to sound like a crazy idea, right? As the automotive industry has evolved—and quite frankly online shopping in general—the desire and capability to buy vehicles completely online has taken the automotive industry by storm. Let’s take Mark.

Advertising SME Blog

Article

Progress, not Perfection. How to Take Your Advertising Up a Notch.

Author: Shane Unrein Listen, I get it! Staying on top of all-things advertising can be a daunting task. This is a fast-moving space that seemingly evolves daily. From Google rolling out new campaign-types each quarter, like pMax+, to Meta offering verified business checkmarks that help customers feel confident they’re dealing with a legit brand, all

036da707-3597-414e-bd12-0b90748cb09c

Blog

Survive the Cookiepocalypse: A How-To Guide

The next big challenge is already on its way — “the cookiepocalypse!” Don’t be fooled by the deceptively sweet name — the cookiepocalypse has the potential to upend the way your dealership currently connects with customers. Fortunately, there’s a sure way to protect your business from digital disaster, and it’s already in your possession — your own data.

Above and Beyond: The Data Behind Thriving Dealerships

Blog

Above and Beyond: The Data Behind Thriving Dealerships

Challenges and difficulties breed innovation. It’s through adversity that some of our most inspiring discoveries are found. So, for businesses and organizations coming through a long period of adaptation—like the last eighteen months—I commend you.

DDC21-0155_Digital_Marketing_Questions_eBook_Email-2_Blog-Header_1254x836_v3 (1)

Blog

Are You Getting Quality Digital Traffic?

Not all digital traffic is quality digital traffic. When developing a digital marketing strategy, your dealership can learn from the mistakes of these early marketers by focusing on the right metrics and by trading in high numbers for healthy results.

Analyze Metrics

Why Your Website Metrics Matter A guide to using your Digital Storefront metrics to the greatest advantage. Download the Guide Dealer.com Step 1 : Analyze Your Website Metrics Now more than ever, dealers must deliver a strong online experience to attract consumers and distinguish themselves from the competition. Start by identifying the problems with your…

Data Insights and Opportunities

Blog

Data Insights and Opportunities for the New Economy

Servicing more than half of all franchise dealers in the US, and bolstered by intelligence from across Cox Automotive’s family of automotive brands, Dealer.com is helping dealers chart a course through the impacts of COVID-19.

Analytics

PERFORMANCE ANALYTICS Comprehensive performance analytics and reporting that drive your digital marketing strategy. More than just metrics and data To understand your digital performance—and track how you stack up against your competition—you need more than basic digital data. That’s why we’ve engineered our intuitive reporting system to deliver a comprehensive review of your entire digital…

HurricaneImpactonCarShopping

Blog

Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy

In the wake of three of the most devastating hurricanes our country has endured, the Dealer.com team wanted to take a look at the link between these events and car shopping behavior. It turns out that car shopping can tell us a lot about how a local economy is reacting and responding to these tragedies.

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