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Home / Data and Insights

Data and Insights

How AI Improves Dealership Website Performance

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When Innovation Leads, Performance Follows

A closer look at how Dealer.com is turning AI into real dealer outcomes The automotive industry is not slowing down, and expectations for dealers are rising just as quic…

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Unlock the Power of AI for Your Dealership

Performance. Personalization. Presence. Discover how Dealer.com’s AI-powered platform is transforming automotive retail with our AI lookbook—helping dealerships like yours get found, en…

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Blog

Checklist: How to Evaluate Automotive AI Vendors

Summary: Selecting an AI partner isn’t just about technology—it’s about finding a solution that drives measurable results for your dealership. From evaluating capabilities and compatibility to ensuring ROI and innovation, this checklist helps you ask the right questions before you commit. Choosing the right AI vendor is critical for your dealership’s digital transformation. Use this checklist to ensure your

Blog

How to Power Dealership Success with AI

Summary: As AI transforms the automotive industry, dealerships that embrace it will lead the way. From personalized marketing to automated workflows and data-driven insights, artificial intelligence helps dealers save time, boost profitability, and deliver the digital-first experience today’s car buyers expect. If you’re not leveraging AI yet, now is the time to start. As a car dealership owner,

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Article

Putting Data to Work for Your Dealership

Knowing who your customers are and what they’ve been looking at on your website and browsing behavior can be a huge competitive advantage for your dealership. But how do you get this data and act on it? With advanced AI, you can not only collect this data but also instantly analyze it to uncover actionable insights

Connecting and personalizing the shopper experience

Article

Connecting and Personalizing the Shopper Experience

Power your dealership’s profitability by fully integrating online marketing with the CRM. Selling cars would be a whole lot easier if you could tell which customers are ready to buy and which ones are “just looking.” It would also be great if you knew from the start which vehicles a customer is considering and what

Blog

Elevate Your Digital Marketing With Five Essential Insights From Cox Automotive’s Car Buyer Journey

Gaining insights into auto industry best practices is crucial. Understanding the car buyer’s journey is an essential step for automotive marketing professionals looking to drive engagement and boost sales. The 2023 Cox Automotive Car Buyer Journey study has provided a wealth of information that can significantly enhance your digital marketing strategy. Here, we distill the

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Optimize your website to drive customer engagement and conversions

We are committed to partnering with our clients to provide a best-in-class website user experience and have created a comprehensive playbook sharing just how. Discover key metrics for website performance, learn how to assess your site’s status, and explore strategies to enhance user engagement. The playbook spells out how you can maximize the value of

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Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

finger touches digital tablet with car website

Blog

Where is Automotive Ecommerce Today?

Author: Paulo da Silva, VP of Ecommerce Operations The idea of consumers buying their vehicle completely online used to sound like a crazy idea, right? As the automotive industry has evolved—and quite frankly online shopping in general—the desire and capability to buy vehicles completely online has taken the automotive industry by storm. Let’s take Mark.

Advertising SME Blog

Article

Progress, not Perfection. How to Take Your Advertising Up a Notch.

Author: Shane Unrein Listen, I get it! Staying on top of all-things advertising can be a daunting task. This is a fast-moving space that seemingly evolves daily. From Google rolling out new campaign-types each quarter, like pMax+, to Meta offering verified business checkmarks that help customers feel confident they’re dealing with a legit brand, all

About-us-News

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Digital Marketing in 2022

Seismic shifts are reshaping the automotive digital-marketing and retailing landscapes. With consumer privacy and seamless user experiences now a highest-level priority, it’s critical for dealers to understand the data and insights available to them – and ensure they’re integrating those insights into their marketing efforts.

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