Digital Retailing

The pandemic accelerated the rate of consumer adoption for many online shopping experiences, from ordering takeout to buying groceries. Automotive retail was no exception as car buyers showed increased interest in shopping and purchasing cars online. In this session, we’ll discuss the new and evolving expectations of your digital retail shoppers. You’ll learn how to adjust your processes, make better customer connections, and close more deals. For example, we’ll teach you how to send shoppers links that they can use to build their own deals and how you can complete those deals with eContracting.