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Home / Digital Retailing / Page 2

Digital Retailing

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DigitalRetailiniPad

5 Ways Digital Retailing Can Future Proof Your Business

The car dealership industry has experienced profound change over the past two decades. We’ve seen market growth, plateaus, and declines. In addition, shrinking margins and market disruption as a result of new technologies like digital retailing that are changing the car-buying, car-owning, and car-selling process altogether. The change is ubiquitous. From the largest auto groups

DigitalRetailingTips

Guide

8 Ways to Speed Your Dealer.com Digital Retailing Solution

The transformative promise that Digital Retailing holds for the auto retail industry is boundless. So, too, are the configurations and options that you can control. To start with, here are eight suggestions: 1. Edit lease details to ensure that your cars reflect the optimal money factor and residual We all know that from month to

DigitalRetailingScreen

Blog

4 Tips to Help You Integrate Digital Retailing into Your Sales Strategy

An institutional shift toward a Digital Retailing sales model won’t arrive overnight. Neither will it happen without dealers embracing a progressive digital strategy that rewards proactive adaptation and open-mindedness toward the new digital model.

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Blog

6 Steps to Making Your Website More Than a Digital Brochure

The expectations of today’s car shoppers are rapidly evolving. Shoppers are significantly more mobile, more tech-savvy, and more informed than ever before. They expect purchase process transparency and an engaging website experience where digital interaction is key to a successful sale. The days of dealership websites functioning as digital brochures are long gone. But how

160134_WEB_CPPWheelsTVVirtualTestDriveBlogPost_MC01b_4ROUTE

Blog

Car Buying Goes Virtual, Online and in the Showroom

Dealerships that haven’t invested in building out more accessible and informative websites have already felt the pinch of lower lead generations and few customer conversions, even amongst in-person vehicle shoppers. The better positioned your website is to answer shoppers’ questions and deliver the information they need in a media-rich environment, the better you’ve been doing.

2015_07_31_AD_BUZZWORD_4ROUTE

Blog

Defining the Digital Advertising Buzzwords That All Dealers Should Know

Learn the industry's vocabulary, and understand which words to pay attention to, and which to avoid.

BrownAutomotiveCaseStudy

Case Study

See How Dealer.com Managed Services Increased One Dealer Group’s Marketing Efficiencies and Enhanced Its Brand

Long-time Dealer.com website partner Brown Automotive Group adopted Dealer.com Managed Services to optimize its stores’ visibility, manage more effective campaigns, and to allow the group to focus more on advancing its digital strategy. The results were significant. Download the Case Study

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Blog

Delivering More Paid Search Power for Mobile with Google’s New Dealer Listing Ads

Google recently announced new search ad listing placements to its mobile search engine results pages to deliver a stronger user experience. Read on to discover what these new ads can mean for your overall digital strategy.

15.CPP_.010_Revolution_Parts_Guest_Blog_Post_4ROUTE21

Blog

Eight Reasons to Sell Auto Parts Online

Dealer.com welcomes guest blogger Ibrahim Mesbah, CEO of Revolution Parts, part of the Dealer.com Certified Provider Program. Today’s consumers expect the ability to research and buy anything online, at any time, on any device. With the continuous rise of online shopping, it’s no surprise that more and more buyers are purchasing factory auto parts online.

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