5m Read Blog 3 Ways to Offer Shoppers a Differentiated Digital Experience From browsing inventory and researching a model, to submitting a lead and reviewing your customer service, there are several points along the buying journey where you can differentiate your dealership and keep your customers coming back for more. Read More
4m Read Blog Tips for Personalizing Marketing Initiatives to Drive Site Traffic It’s been a long time coming, and there is no going back now: your dealership website merits just as much attention as your showroom floor. Read More
6m Read Blog Breaking Down the Online and In-store Divide for Shoppers Learn how data and insights gathered during the consumer’s path to purchase can help you guide your customers through a more personalized and meaningful online buying experience. Read More
4m Read Blog Five Questions Every Car Dealer Website Should Answer Car shoppers are bound to have a lot of questions, especially amid all the recent changes and phased reopening across the country. To give customers the information they need to move forward in their buying journey, every car dealer website should answer these questions. Read More
2m Read Blog Give Your Customers Confidence in the Car Buying Process By promoting your home services availability and capabilities right on your VDPs, you can build confidence in consumers who are ready to make a decision to move forward with their purchase or lease. Read More
1m Read Webinar Digital Marketing for Your Re-emergence: Personalization and Specials Tools Your website experience has become central to the success of your dealership. In Part 2 of this webinar series, Noah Lee dives into our Website Personalization and Specials tools, and shows you how deliver the best possible website experience for consumers flanked by your latest offers, home services messages, and compelling OEM incentives. Read More
5m Read Blog The New Currency of Convenience The Digital Storefront is, now more than ever, essential to the survival of the modern automotive dealership. Digital behaviors deemed essential to operation during social distancing are expected to continue after this period has passed. Read More
1m Read Blog Webinar: Creating Your Virtual Sales Approach It’s crucial to shift your current selling approach. Learn a 5-step sales process that is customized to today’s online car shopper in this webinar, hosted by Rich Mertz, Sr. Manager of Digital Retailing & Digital Selling Expert. Read More
1m Read Blog Making Your Next Move: Data, Insights and Opportunities in the Age of Social Distancing With data and insights from more than 50% of US franchise dealers, Dealer.com has a view into how consumers are adjusting to social distancing. Watch our webinar Your Next Move: Data, Insights and Opportunities in the Age of Social Distancing to hear actionable steps you can take to maximize sales and service. Read More
4m Read Blog Digital Advertising as the Car Shopping Experience Evolves By Scott Blodgett As car shopping moves from traditional retail to an online environment, your customers will be leveraging digital channels more than ever. Screen time will certainly increase as we spend more time at home, as we’ve seen happen in Europe with a 50% increase in internet traffic. The methods in which we research, shop and buy things – including cars – have already Read More