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Home / Industry Insights

Industry Insights

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Checklist: How to Evaluate Automotive AI Vendors

Summary: Selecting an AI partner isn’t just about technology—it’s about finding a solution that drives measurable results for your dealership. From evaluating capabilities and compatibility to ensurin…

Automotive Digital Marketing Trends 2026

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Top Digital Automotive Marketing Trends to Watch in 2026

Digital marketing in automotive retail is entering a new era – one where precision, personalization, and performance matter more than ever. As consumer expectations evolve, dealerships…

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How to Power Dealership Success with AI

Summary: As AI transforms the automotive industry, dealerships that embrace it will lead the way. From personalized marketing to automated workflows and data-driven insights, artificial intelligence helps dealers save time, boost profitability, and deliver the digital-first experience today’s car buyers expect. If you’re not leveraging AI yet, now is the time to start. As a car dealership owner,

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The Future Is Now: How AI and Automation Are Transforming Automotive Retail

Summary: AI and automation are transforming automotive retail by delivering smarter operations, personalized experiences, and data-driven decisions. From predictive insights to website personalization and virtual assistants, dealerships embracing these technologies today are setting the standard for efficiency and customer engagement tomorrow. Artificial intelligence (AI) and automation are revolutionizing the automotive industry. From self-driving cars to predictive maintenance and

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Dealer.com Is Leading the Way in Automotive AI Technology

Summary: Dealer.com is leading the way in AI-driven automotive search and Generative Engine Optimization (GEO). While Google still dominates car-buying research, AI platforms like ChatGPT and Gemini are reshaping consumer behavior. Dealer.com websites are built for both traditional SEO and AI discoverability through industry-leading GEO, no extra setup required. With structured data, verified AI crawler access, and ongoing enhancements, your dealership

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Building Community Through Organic Social Media

The retail landscape for automotive retailers is intensely competitive, so it takes more than just vehicle listings to stand out online. One way to differentiate your business is to build authentic connections with your audience by transforming your social channels from promotional platforms into vibrant community hubs. The Challenge: Thinking Beyond Inventory and Offer Retailers

2025 EV and Hybrid Insights

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2025 EV & Hybrid Insights

In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla.  While

Preparing for Tariffs – Essential Tips for Automotive Dealers

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Preparing for Tariffs: Essential Tips for Automotive Dealers

Tariffs are here, and they are affecting the automotive industry. On Wednesday, March 26, a significant announcement was made: new tariffs, more extensive than anticipated and set at a 25% rate, will be implemented starting April 2. Last year, about 44% of new vehicles sold in the U.S. were imported from North America, Europe, and

Get Ready for the Shift – Why Dealers Must Rethink Ad Budgets Ahead of the 25_ Auto Tariff

Article

Get Ready for the Shift: Why Dealers Must Rethink Ad Budgets Ahead of the 25% Auto Tariff

Just turn on the news, and you will hear that the U.S. automotive industry is on the brink of significant change. With the imminent implementation of a 25% tariff on imported vehicles and parts, dealers must proactively adjust their strategies to navigate the evolving market landscape. Understanding the Tariff’s Impact Effective April 3, 2025, the

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Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release

Your Dealer.com Website Has an Important New Certification Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites. As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork

Article

Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

2023 CBJ Top 5 Takeaways

Research

TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY

Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023, with nearly 3,000 respondents who purchased or leased their vehicles within the previous year. CLICK HERE to read our top 5

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