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Blog

Learn about the impact of advertising fraud and discover how you can protect your digital investment.

If you’re employing digital advertising in your marketing strategy, you know what a powerful tool it can be and how it makes it easy to track your return on investment. But with the rise in advertising fraud, who’s protecting your investment? This white paper will tell you more about why it’s more essential than ever

carl-cannon-case-study

Blog

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership. Download the Case Study

DDC-Google-Dealer-Guidebook-Insights_TN

Blog

Learn about Dealer.com’s strategic approach to advertising best practices.

In today’s digitally driven world, it’s more important than ever for dealers to maximize the ROI from their digital advertising investment. Google’s Dealer Guidebook was designed with the goal of helping dealers to utilize Google’s products and channels to generate and capture shopper demand efficiently and effectively. Learn how Dealer.com can act as your dealership’s

PersonalizationUpgrade_1b-min

Video

Learn the Keys to Effortless Website Personalization

Discover Specials Campaign Manager and Experience Optimization Colby LeFevre, Dealer.com’s Senior OEM Product Manager, walks through the keys to personalization on dealer websites. In this webinar, recorded Wednesday, September 13, 2018, LeFevre demos our all new Specials Campaign Manager and our award-winning personalization technology, Experience Optimization. For more details about either of these products,

advertising-display-strategic-support-min

Blog

Learn how Dealer.com SEO completes your digital marketing strategy

Learn how an SEO partnership with Dealer.com can help you own the search engine results pages where it matters most. At Dealer.com, we bring the auto industry’s largest SEO team together to serve your unique dealership goals. Through agency-grade execution, unsurpassed capability, and a complete commitment to your success, we help you craft a search

DDC_SpecialsCampaignManager_INSIGHTS

Blog

See how the new Specials Campaign Manager simplifies specials creation.

Dealer.com’s new Specials Campaign Manager simplifies the promotion of specials on dealer websites. See how it works! With just a few clicks, this free feature automatically creates and deploys specials to slideshows, listings pages, and coupon pages!

KerbeckSubaru_CaseStudy_ManagedSocial

Blog

Learn how Kerbeck Subaru enhanced their social media marketing strategy with Dealer.com Managed Social.

Kerbeck Subaru recognized the need to strategically enhance their social media marketing strategy. Learn how a partnership with Dealer.com‘s Managed Social team helped them take their social media presence to the next level. Download the Case Study

DDC_Advertising_Data-Driven_Video

Blog

Dealer.com Data-Driven Digital Advertising

Dealer.com acts as your dealership’s very own automotive advertising agency, making it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, social and video channels. It’s an advertising solution that is innovative, efficient and effective.

Facebook-Algorithm-Change

Blog

A Strategic Approach to Facebook Algorithm Change

Over a decade ago, Facebook launched the News Feed with the purpose of connecting people with friends and family. Since then, business pages and advertising efforts have exploded into the Facebook arena, resulting in frequent and drastic changes in the way content is delivered to users. Consequently, users have reported that their News Feeds are

DDC_GooglePosts_Blog

Blog

5 Google Posts Best Practices for Automotive Dealers

With increasing competition in the digital marketing space, it is more important than ever for dealerships to make the best first impression with shoppers. Google recently released Google Posts for dealerships who have a verified Google My Business account. Let’s take a look at five ways your dealership can make the most of Google Posts.

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