Your website is one of your most important revenue-driving assets. It shapes first impressions, supports the buying journey, and ultimately influences whether a shopper converts or leaves.
Optimizing your website isn’t simply about making updates, it’s knowing which updates will drive results.
Intelligent Website Optimizer (IWO) transforms your site into a performance engine by turning real shopper behavior into clear, prioritized actions.
One of the most powerful aspects of IWO is how seamlessly it connects recommendations to execution. Because it’s integrated directly into Composer, teams can move from identifying an issue to making an update without delay.
That means fewer bottlenecks, faster improvements, and a more agile approach to site optimization. Whether updates are handled internally or in collaboration with a Performance Manager, the process becomes significantly more efficient.
Optimization That Moves the Needle
Dealers don’t need more tools. They need clarity, direction, and outcomes.
Intelligent Website Optimizer brings those elements together in a way that turns optimization into a continuous, strategic advantage.
Instead of disconnected tools or siloed data, you get:
- A clear view of which pages or elements need attention
- Cox Automotive’s performance insights, tied to real shopper behavior
- Expanded visibility into Google tags and integrations for smarter decision-making
Why It Matters
This isn’t optimization for optimization’s sake. It’s continuous performance improvement powered by real Cox Automotive data, scaled by AI, and built for dealers who expect more from their website.
In today’s environment, success isn’t defined by having a good website.
It’s defined by having a website that gets better every day.
Connect with your Dealer.com Performance Manager to start optimizing today.
Because when innovation leads, your website performs.