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Get Ready for the Shift – Why Dealers Must Rethink Ad Budgets Ahead of the 25_ Auto Tariff

Article

Get Ready for the Shift: Why Dealers Must Rethink Ad Budgets Ahead of the 25% Auto Tariff

Just turn on the news, and you will hear that the U.S. automotive industry is on the brink of significant change. With the imminent implementation of a 25% tariff on imported vehicles and parts, dealers must proactively adjust their strategies to navigate the evolving market landscape. Understanding the Tariff’s Impact Effective April 3, 2025, the

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Advertising and Marketing Compliance for Dealerships

The regulatory landscape is undergoing some recent changes, but it’s still important for dealerships to comply with federal and state laws. A culture of compliance not only protects your business from fines and fees, but it also helps preserve your reputation with consumers. The transparency and care that go into regulatory compliance reflect healthy business

2024-DDC CBJ Infographic Image

TOP 4 TAKEAWAYS FROM THE 2024 CAR BUYER JOURNEY STUDY

Last year, car buyers encountered high prices, high rates, and low inventory. In 2024, there was more inventory and increased cross-brand shopping. The future remains uncertain, particularly in a post-election context. Based on the research from the 2024 Cox Automotive Car Buyer Journey Study, now in its 15th year, we offer insights and recommendations for

Managed Services Overview Thumbnail

Info Sheets

Managed Services Info Sheet

Dealer.com Managed Services deliver specialized marketing expertise and strategy aligned to your dealership’s goals.

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Guide

2025 Compliance Guide

Get ahead of your dealership’s compliance obligations by downloading a reference guide featuring best practices, tips, and more. Fill out this form to access your free copy.

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Blog

How to Supercharge your Deal-Building Experience

In today’s crowded online space, it’s never been more important to stay in front of consumers at each step of their online shopping journey. If you’re looking for ways to connect with car shoppers and help them to find and purchase a vehicle from you quickly and easily, the answer is in connected solutions. The

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Blog

Power More Deals with AI-Enhanced Dealer.com and VinSolutions 

With your Dealer.com website, you connect with customers through personalized shopping, sales, and service experiences —powered by advanced AI. From responsive, data-driven web design to best-in-class shopper insights, you have the tools to create a powerful, customized consumer experience.  So how do you drive even more performance? One of the most powerful integrations available for

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NADA 2025: A Sneak Peek into New Enhancements from Dealer.com

At Dealer.com, we believe the quality of your leads is directly tied to the quality of your website and digital marketing strategy. We are committed to the continued enhancement of our solutions, ensuring you’re delivering the shopping experience that car shoppers demand. At the 2025 NADA Show, we’re excited to unveil new enhancements that will

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Article

Tech Trends to Watch in 2025

At NADA 2025, dealers have the opportunity to explore technology that will help them take big leaps in their ability to engage shoppers with personalized experiences, drive qualified leads, and ultimately close deals. Data-driven, connected solutions help dealerships provide consumers with more relevant and tailored experiences than ever before on their journeys to purchase and

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Article

NEW Learning Series: From Click to Close

As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture their attention at first click – the gateway to their vehicle shopping journey. We invite you to join us

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