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Modern,Electric,Car,Rides,Through,Tunnel,With,Warm,Yellow,Light 2m Read

Meet EV Shoppers

As different as electric vehicles are from traditional internal combustion models, it’s not surprising that EV shoppers have different motivations and preferences compared to other car buyers. Cox Automotive studies show that EV shoppers spend more time researching their next vehicle and tend to be less brand loyal. It is critical that shoppers are provided relevant and compelling information about EV and hybrid offerings at the national, regional, and local level.
Better-Together 1m Read

Dealer.com, Kelley Blue Book, and Autotrader Work Better Together

As more consumers shop online for cars, dealers must maintain a consistent online presence at every touch point of the car buying journey to drive engagement and sales. Dealer.com, combined with Kelley Blue Book and Autotrader, provide unified access to the industry’s most visited consumer shopping site, most trusted vehicle research site, and the premier dealer digital marketing platform.   Nuan Openshaw-Dion and Jessica Stafford share