How shoppers search has fundamentally shifted from scrolling through links to asking AI for answers. In this session, Cox Automotive product experts Robert DeGeorge and Taggart Ramsey break down what it takes to be AI-ready, from real-time indexing to AI-driven architecture, and how the right platform foundation turns this shift into opportunity. Learn why your website platform is critical to success and how Dealer.com helps you stay visible, competitive, and performing at a higher level.
How shoppers search has fundamentally shifted from scrolling through links to asking AI for answers. In this session, Cox Automotive product experts Robert DeGeorge and Taggart Ramsey break down what it takes to be AI-ready, from real-time indexing to AI-driven architecture, and how the right platform foundation turns this shift into opportunity. Learn why your website platform is critical to success and how Dealer.com helps you stay visible, competitive, and performing at a higher level.
How to Make Your Dealership Website AI-Ready:
AI-Powered Website Infrastructure is Key to Platform Readiness: Maximize performance, interaction and visibility with essential AI-ready technical setup from Dealer.com that incorporates schema strategy, server-side rendering, and LLMs.txt guidance.
Keep Your Dealer Website Fresh with Real-Time Indexing is Vital for Findability: IndexNow enables real-time indexing, critical for inventory-heavy dealership websites’ freshness.
Server-Side Rendering Makes Critical Content Visible to All Crawlers: Dealer.com uses a unified business entity model to provide AI systems consistent data about your inventory, services, and departments.
Quick Answers
Q: What does it mean for a dealership website to be AI-ready? A: An AI‑ready website is built so AI tools can easily find and understand your content. It uses things like structured data and clear site setup, so your inventory, hours, and services show up accurately in AI answers.
Q: Why does AI search visibility matter for dealerships? A: More shoppers are using AI tools to get answers instead of clicking search results. If your site isn’t easy for AI to read and trust, your dealership may not appear in those answers at all.
Q: How can dealerships improve visibility in AI search results? A: Dealers can improve visibility by keeping their content up to date, organizing it with structured data, and making sure AI tools can access it easily. These basics help AI tools show accurate information about your dealership in search results.
Meet Our Speakers
Robert DeGeorge Director, Product Consulting Cox Automotive Retail Solutions
At Cox Automotive, Robert DeGeorge helps dealers prepare for what’s next. As Director of Product Consulting, he focuses on how AI-ready platforms are transforming website performance, shopper engagement, and search visibility. Starting his career in a dealership in 2005 and building a standout tenure at VinSolutions, Robert combines hands-on experience with innovation leadership. His insights help dealers move beyond traditional digital strategies and adopt the intelligent technology needed to stay relevant in an AI-first future.
Taggart Ramsey Senior Manager, Lead Portfolio Performance Manager Dealer.com
Taggart Ramsey helps automotive dealerships evolve their digital strategies through data driven performance management and emerging AI powered marketing solutions at Dealer.com and within the broader Cox Automotive organization. For more than 13 years, he has worked with dealerships of all sizes, from large metro dealer groups to single point rural stores. He specializes in helping clients leverage AI driven insights, automation, and digital optimization strategies to improve engagement, strengthen online visibility, and drive measurable business growth in an increasingly technology focused automotive landscape.
Launch AI-Ready, Stay AI-Relevant with Dealer.com
