AI isn’t just changing search, it’s deciding who gets chosen. Our latest video takes you beyond AI readiness and into real performance. As shoppers shift from search to answers, visibility alone isn’t enough, you need to be the answer. In this session, Dealer.com product expert, Dan Durick, breaks down Generative Engine Optimization (GEO): how to improve your presence, influence sentiment, and earn citations across AI-driven platforms. Plus, see how new reporting reveals where you’re winning, where you’re vulnerable, and exactly how to take action.
Continue the video series built to help your dealership stay relevant in AI-driven search
Dan Durick
Director of SEO and Copywriting
Cox Automotive
Dan Durick is the Director of SEO, GEO, and Copywriting at Cox Automotive and a recognized expert in search marketing and AI-driven discoverability. He began his SEO career in 1997 and has spent nearly 30 years helping businesses adapt to changing technologies and consumer behaviors. Today, Dan focuses on the impact of artificial intelligence on search, content strategy, and customer engagement, helping automotive retailers optimize their presence across both traditional search engines and emerging AI-powered platforms.
