Can You Trust AI’s Assessment of Your Website? 

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15 Min Watch

AI tools can help dealerships generate content, summarize information, and identify opportunities. But when it comes to evaluating website performance and making business decisions, AI has limits. It may sound confident, but without access to the right data sources, it can give you misleading and conflicting information, especially when you ask for something that a Large Language Model (LLM) isn’t designed to answer. 

In this episode, Dealer.com experts Jeremy Marshall and Robert DeGeorge discuss the dos and don’ts of using AI to assess your dealership website, explain why validation matters, and share practical guidance for using AI as an assistant, not a source of truth. 

Watch the next episode of this video series to explore ways to ensure that AI provides value for your dealership. 

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How shoppers search has fundamentally shifted from scrolling through links to asking AI for answers. In this session, Cox Automotive product experts Robert DeGeorge and Taggart Ramsey break down what it takes to be AI-ready, from real-time indexing to AI-driven architecture, and how the right platform foundation turns this shift into opportunity. Learn why your website platform is critical to success and how Dealer.com helps you stay visible, competitive, and performing at a higher level.

Meet Our Speakers

Jeremy Marshall 
Senior Product Consultant 
Cox Automotive Retail Solutions 

At Dealer.com, Jeremy Marshall helps automotive retailers unlock greater value from their technology investments through connected solutions, AI-driven insights, and data-powered strategies. As a Senior Product Consultant, he partners with dealers to identify opportunities to improve efficiency, optimize marketing and sales processes, and increase ROI. With experience spanning account management, performance consulting, advertising strategy, and product enablement, Jeremy brings a unique blend of technical expertise and industry knowledge. His background in web development enables him to bridge the gap between emerging technologies and dealer needs, helping retailers leverage Cox Automotive’s first-party data and AI innovations to drive measurable business results.

Robert DeGeorge
Director, Product Consulting​​
Cox Automotive Retail Solutions

At Cox Automotive, Robert DeGeorge helps dealers prepare for what’s next. As Director of Product Consulting, he focuses on how AI-ready platforms are transforming website performance, shopper engagement, and search visibility. Starting his career in a dealership in 2005 and building a standout tenure at VinSolutions, Robert combines hands-on experience with innovation leadership. His insights help dealers move beyond traditional digital strategies and adopt the intelligent technology needed to stay relevant in an AI-first future.​