What if you could quickly understand how your dealership appears in AI-powered search results or turn complex spreadsheets into clear, presentation-ready insights? These are two of the many functions that AI can perform for dealerships. But although AI can save you time on certain tasks, it’s still important to have one or more humans in the loop to review and audit the AI output.
In this episode, Dealer.com expert Jeremy Marshall shows examples of how dealerships can make AI work to enhance generative engine optimization (GEO) and build eye-catching reports and presentations from your dealership’s data. He also demonstrates a cautionary tale showing why it’s important to validate what an AI produces. Watch the next episode of this video series to see how your dealership can use AI more effectively.
Meet Our Speakers
Jeremy Marshall
Senior Product Consultant
Cox Automotive Retail Solutions
At Dealer.com, Jeremy Marshall helps automotive retailers unlock greater value from their technology investments through connected solutions, AI-driven insights, and data-powered strategies. As a Senior Product Consultant, he partners with dealers to identify opportunities to improve efficiency, optimize marketing and sales processes, and increase ROI. With experience spanning account management, performance consulting, advertising strategy, and product enablement, Jeremy brings a unique blend of technical expertise and industry knowledge. His background in web development enables him to bridge the gap between emerging technologies and dealer needs, helping retailers leverage Cox Automotive’s first-party data and AI innovations to drive measurable business results.
