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Blog

Why Your Website May Not Be Search Friendly—and What to Do About It

Considering that consumers spend most of their vehicle-shopping time online,* it’s vital for dealerships to make the information on their websites easy to find. Yet many unintentionally limit their reach by embedding key promotional messages within image files. While these visuals may look polished, they can affect SEO discoverability and limit the dealership’s reach. The

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Case Study

Boosting Visibility and Conversions with HTML-Optimized Landing Pages

This case study details the synergy between Dealer.com Managed Services SEO and Paid Search for driving organic and paid search performance.

For the Road Forward – Click to Close with Noah Lee

Blog

Turning Clicks into a Close

Hosted by Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, and featuring Noah Lee, Senior Director of Product Consulting at Cox Automotive, the recent For the Road Forward podcast episode explores how first-party data and AI are reshaping the car-buying journey. Below are a few highlights on how Dealer.com customers can activate these

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Blog

Why CDPs and AI Matter for Dealer.com Customers

In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) powered by advanced AI, enabling smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com.  From Buzzword to Backbone As highlighted by

2025 EV and Hybrid Insights

Blog

2025 EV & Hybrid Insights

In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla.  While

Sizzle Blog 2 image

Blog

Countdown to Conversion: AI Personalization That Meets Every Shopper Where They Are

With Dealer.com’s AI-powered Experience Optimization, shoppers see the most relevant vehicles, offers, and content the moment they land on your site—no matter how they browse or where they started their journey (Autotrader, KBB.com, or your own website). Advanced AI analyzes every click and interaction to deliver a truly personalized experience. How AI-Powered Website Personalization Works

integrations-banner-vinsolutions

Blog

Power More Deals with AI-Enhanced Dealer.com and VinSolutions 

With your Dealer.com website, you connect with customers through personalized shopping, sales, and service experiences —powered by advanced AI. From responsive, data-driven web design to best-in-class shopper insights, you have the tools to create a powerful, customized consumer experience.  So how do you drive even more performance? One of the most powerful integrations available for

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NADA 2025: A Sneak Peek into New Enhancements from Dealer.com

At Dealer.com, we believe the quality of your leads is directly tied to the quality of your website and digital marketing strategy. We are committed to the continued enhancement of our solutions, ensuring you’re delivering the shopping experience that car shoppers demand. At the 2025 NADA Show, we’re excited to unveil new enhancements that will

He’s the best when it comes to business

Article

Get The Most from Performance Management

At Dealer.com we believe partnership and accountability are key to lasting success at your dealership. That’s why we have a talented team of Performance Managers to offer expert digital marketing for car dealers. From delivering monthly insights to tweak your short-term digital marketing strategy, to ensuring you’re using our technology to seize every opportunity, your

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Article

Get The Most From Your Digital Marketing

As consumers demand more personalized marketing experiences and digital mediums become more expected, your dealership must stand out from your competition with a custom-built digital marketing strategy.

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